SOURCE: PetSmart

February 25, 2008 09:00 ET

MEDIA ADVISORY: Milk-Bone & PetSmart Donate $10,000 Companion Service Dog to Mesa Resident

PHOENIX, AZ--(Marketwire - February 25, 2008) -


WHAT

A 10-year-old Mesa resident will receive a Canine Assistants service dog through a partnership with Milk-Bone and PetSmart (NASDAQ: PETM). Dayton Haywood, who was diagnosed with Cerebral Palsy, will be partnered with a canine companion. Because of developmental delays he must use a wheelchair; his service dog will be trained to retrieve dropped objects, turn on and off lights and open doors. Dayton hopes the dog will give him the help and independence he needs. Dogs chosen for the program are intensively trained at the Canine Assistants facility in Atlanta for a minimum 14-18 months at a cost of $10,000 per dog.

WHY

As part of the Milk-Bone Canine Heroes Program™, Milk-Bone® and PetSmart are sponsoring the Canine Assistants service dog for Haywood. He and his new best friend will go home together after they both attend an upcoming sponsored training camp.

Since 1997, Milk-Bone has helped to sponsor more than 500 police and service dogs across the country. Milk-Bone has partnered with PetSmart since 2001 to donate a total of 20 dogs to PetSmart community recipients such as Dayton Haywood.

VISUALS

Photo opportunities of Haywood with a service dog, as well as demonstrations of the service dog's abilities will be available.

WHERE

PetSmart
7077 E. Mayo Blvd, Suite #140
Scottsdale, AZ 85054
480-419-1478

WHEN

Thursday, February 28
11:00 AM

                                   ** PHOTO OPPORTUNITY **

Contact Information

  • Contacts:

    Francis Rosemeyer
    Canine Assistants
    (770) 330.7129

    Kristin Heup
    The Wilson Group
    (972) 444.8443

    Tracy Conrad
    PetSmart
    (623) 587.2177