The Canadian Club of Toronto

The Canadian Club of Toronto

September 21, 2007 11:02 ET

Media Advisory-"Mining for a Better Future: The Clinton Giustra Sustainable Growth Initiative."

TORONTO, ONTARIO--(Marketwire - Sept. 21, 2007) -

Attention: Assignment, Business, Features and Photo editors

WHO: Frank Giustra, Chair Endeavour Financial Group

WHAT: The son of an Ontario miner, Frank Giustra has become
Canada's best known and most successful mining company
financier. He now has a new goal: alleviating poverty and
funding sustainable development in emerging economies with
ties to mining.

As co-founder of the Clinton Giustra Sustainable Growth
Initiative, in June, Mr. Giustra pledged $100 million, as well
as 50 per cent of what he will make for the rest of his life
to kick-start this initiative. In less than a month, dozens of
mining companies, investment houses and others who make a
living from mining here in Canada and around the world joined
the campaign that is committed to making profound and positive
changes in the lives of people in developing countries.

Could this be a model for other industries? Join us September
24th in an exclusive live interview with Frank as he discusses
what motivates this sort of individual and sector
philanthropy, what he and President Clinton hope to accomplish
on the ground and how will they measure success in the years

WHEN: 1 p.m. luncheon address - Monday, September 24, 2007.

WHERE: Sheraton Centre Hotel, Dominion Ballroom

BACKGROUND: Starting as a an assistant trader at Merrill Lynch in the late
70's, Frank Giustra applied his Midas touch everywhere he
went, rising to the post of Chair and CEO of Yorkton
Securities, which he helped turn into a major force in the
world of international mining finance, before leaving to start
Lions Gate Entertainment.

Mr. Giustra is now Chair of the merchant banking firm
Endeavour Financial, a giant in mining finance. He remained
one of the world's most private philanthropists until teaming
up with former President Bill Clinton to alleviate poverty in
developing countries. He identifies helping others as the
number one priority in his life now.

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