February 16, 2011 10:21 ET

Media Advisory: Minister Wilkinson Launches National Sweater Day at Toronto School

TORONTO, ONTARIO--(Marketwire - Feb. 16, 2011) - Ontario Minister of the Environment John Wilkinson and the students of Bedford Park Junior Public School are celebrating WWF's National Sweater Day campaign, presented by Loblaw Companies Limited, on Thursday, February 17.

The Honourable Minister Wilkinson will be joining a class of third grade students at Bedford Park to learn about the importance of energy conservation on WWF's National Sweater Day. Minister Wilkinson and the students will be wearing their favourite funky sweaters to stay warm while they help conserve energy.

A video message from Minister Wilkinson issuing a friendly challenge to other Canadian Environment Ministers to join National Sweater Day is available at http://www.youtube.com/watch?v=C8efLkSon1M.

WHAT: Launch of WWF's National Sweater Day
WHERE: Bedford Park Junior Public School, 81 Ranleigh Avenue (Yonge and Lawrence)
WHEN: Thursday, February 17, 2011
TIMING: 1:05 - 1:30 p.m. Photo opportunity with the Honourable Minister Wilkinson and a class of third grade students at Bedford Park Junior Public School
1:30 p.m. Media availability with Minister Wilkinson and Zoe Caron of WWF
WHO: The Honourable Minister John Wilkinson, Ontario Minister of the Environment
Zoe Caron, Climate Policy and Advocacy Specialist

For more information about National Sweater Day and how to get involved, please visit www.wwf.ca/sweaterday or www.facebook.com/wwfcanada.

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