Molson Canada

Molson Canada

October 03, 2005 23:59 ET

Media Advisory: Molson Canadian 'Fans in the Stands' 48-Hour Challenge: 20 die-hard fans have two days to prove their love of hockey

TORONTO, ONTARIO-- Oct. 3, 2005 - Today at 5 pm the Molson Canadian "Fans in the
Stands" 48-hour Challenge begins for 20 die-hard hockey fans. For the next two
days, 10 teams of two will officially take their places in the Molson Canadian
Grandstand where they must remain until 5 pm on game day.

Those teams standing up to the 48-hour endurance test will earn tickets
to the long-awaited season opener at the Air Canada Centre between Toronto and
Ottawa. Plus, four lucky fans will walk away with a Molson Canadian Best Seats
in the House prize pack.

WHAT: Molson Canadian "Fans in the Stands" 48-hour Challenge

WHERE: Southwest corner of King Street and Blue Jays Way

WHEN: Monday, October 3, 5 pm to Wednesday, October 5, 5 pm

WHO: 20 die-hard hockey fans

PHOTO OPPORTUNITIES:
Date: Monday, October 3, 2005
Time: 5 pm
Opportunity: Molson Canadian "Fans in the Stands" 48-hour Challenge
begins as 20 individuals officially take their places for the next two
days

Date: Tuesday, October 4, 2005
Time: 4:30 pm
Opportunity: Competition between Leafs alumni and the "Fans in the
Stands" as the 24-hour mark approaches

Date: Wednesday, October 5, 2005
Time: 6:30 am
Opportunity: Molson Canadian takes the arena to the streets of Toronto
with a traveling hockey organist delivering a morning wake-up call to the
"Fans in the Stands"

Date: Wednesday, October 5, 2005
Time: 5 pm
Opportunity: Last Fans sitting - winners of the Molson Canadian Best
Seats in the House announced

The Molson Canadian Best Seats in the House feature a personal server and
all the comforts of home, including super-comfy chairs, food and beverages,
personal TVs to catch those instant replays, plus Molson Canadian gear. All 20
winners will also receive overnight accommodation at the Westin Harbour
Castle.

Contact Information

  • For further information: Tamara Stefek, Pilot PMR, T: (416) 462-0199,
    ext. 23, C: (416) 553-7664, tamara@pilotpmr.com