The Canadian Wheat Board

The Canadian Wheat Board

August 13, 2007 14:13 ET

Media Advisory: News Conference-Farm-Based Weather Network to Revolutionize Weather Monitoring in Canada

WINNIPEG, MANITOBA--(Marketwire - Aug. 13, 2007) -

An innovative new weather network is sprouting from the Prairie soil.

The Canadian Wheat Board (CWB) and Pioneer Grain, a subsidiary of James Richardson International (JRI), have partnered with WeatherBug®, the world's leading provider of local weather information, to kick off this major project as a tool for farmers and other businesses that rely on weather information. Parkland Agri Services, based in Didsbury, Alberta, is another significant project partner.

The project was conceived and initiated by the CWB's weather and crop surveillance unit. WeatherBug® is rapidly expanding its network in Canada and adding partners in numerous industries to grow a nationwide network of more than 1,000 weather stations across Canada.

Media are invited to a news conference and project launch on Wednesday, August 15 at JRI's Kelburn Research Farm. In attendance will be CWB President & CEO Greg Arason; JRI President Curt Vossen; and WeatherBug® President & CEO Bob Marshall. Farmers, school officials and weather specialists including Senior Manitoba Flood Forecaster Alf Warkentin, University of Manitoba meteorologist Paul Bullock and MAFRI agricultural meteorologist Andrew Nadler will also be on hand.



News conference: CWB-JRI-WeatherBug Network
Wednesday, August 15, 2007, 1:30 p.m. CDT
JRI Kelburn Research Farm
15 minutes south of Winnipeg on PTH 75 (see attached map)


Out-of-town media can listen to the event and participate in the question-and-answer period by calling 1-800-319-4610 at 1:15 p.m. on CDT on August 15 (accredited media only please). For others, the event will also be Webcast live at www.cwb.ca.

Note: B-roll footage is available for interested television media.

Saskatchewan and Alberta media seeking localized photo opportunities and interviews should refer to the details on the page attached.

To view a copy of the "Route to Kelburn Farm" map, please visit the link below:

http://www.ccnmatthews.com/docs/cwbroute.pdf



For localized photo opportunities and interviews

Saskatoon area:
Call Craig Douglas, CWB Farm Business manager, (306) 975-6999

Regina area:
Call Pat Weatherald, CWB Farm Business Representative, (306) 751-2694
or cell (306) 535-8777

Calgary area:
Call Glenn Tole, CWB Farm Business manager, (403) 526-9666
Rick Kohut, Parkland Agri Services, (403) 335-3055 or cell (403) 994-0053

Contact Information

  • To confirm attendance and for more information,
    please contact: The Canadian Wheat Board
    Susan Copeland
    (204) 983-3568
    Email: susan_copeland@cwb.ca
    Website: www.cwb.ca