MADD Canada

MADD Canada

November 01, 2013 14:00 ET

Media Advisory: Ontario Transportation Minister and Toronto Chief of Police Help MADD Canada Launch Annual Holiday Campaign to Promote Sober Driving

TORONTO, ONTARIO--(Marketwired - Nov. 1, 2013) - MADD Canada is asking all Canadians to wear a red ribbon as a sign of their commitment to sober driving this holiday season.

Together with MADD Toronto Chapter and Title Sponsor Allstate Insurance Company of Canada, MADD Canada will kick off the 26th annual Project Red Ribbon campaign on Tuesday in Toronto. Several special guests will be on hand to help launch the campaign, including: Ontario Minister of Transportation Glen Murray, Toronto Police Chief William Blair and Toronto Fire Chief Jim Sales.

Project Red Ribbon runs from November 1st to the first Monday after New Year's. During that time, MADD Canada volunteers in communities across Canada will distribute millions of red ribbons to the public to attach to their vehicles, key chains, purses and backpacks. The ribbons remind people to plan ahead for a safe ride home if they're going to be drinking, and also serve as a tribute to those who have been killed or injured in impaired driving crashes.

Media are invited to attend the event:

Date & Time: Tuesday, November 5 at 10 a.m.
Location: Toronto Police Headquarters, 40 College St., Toronto, ON
Special Guests: The Honourable Glen Murray, Minister of Transportation, Ontario
Toronto Police Chief William Blair
Toronto Fire Chief Jim Sales
Lisa McWatt, Director, Brand Innovation for Allstate Insurance Company of Canada
Angeliki Souranis, MADD Canada National President

Photo opportunities include special guests tying MADD Canada's red ribbons on assembled police, fire and emergency medical services vehicles.

The launch will include the premiere screening of MADD Canada's latest television public service announcement, titled "Full Circle". This simple yet powerful 30-second PSA illustrates the journey someone may take after a decision to drive after drinking.

Contact Information

  • To RSVP for the event or for more information,
    please contact: Deb Kelly
    MADD Canada Communications Manager
    1-800-665-6233, ext. 240