September 16, 2011 10:54 ET

Media Advisory and Photo Opportunity: NHL Great, Scott Niedermayer, and Project Seahorse Clean Local Shoreline

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 16, 2011) - WWF Freshwater Ambassador Scott Niedermayer will be rolling up his sleeves for a great cause in Vancouver on Monday, September 19. He is joining marine conservation organization Project Seahorse to remove shoreline litter at Locarno Beach in support of the Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited. Niedermayer and the Project Seahorse team will be keeping their shoreline clean and healthy for the wildlife and communities that depend on them.

The Great Canadian Shoreline Cleanup is a conservation initiative of the Vancouver Aquarium and WWF and takes place from September 17 to 25. To learn more or register to participate, visit: www.ShorelineCleanup.ca.

WHAT: The Great Canadian Shoreline Cleanup
WHERE: Locarno Beach, Vancouver (between Jericho Beach Park and Spanish Banks)
WHEN: Monday, September 19 from 10:00 a.m. to 12:00 p.m.
WHO: The following participants will be available for photos and interviews:
  • Scott Niedermayer
  • Project Seahorse spokespeople (TBA)
  • Jill Dwyer, Program Manager, Great Canadian Shoreline Cleanup, Vancouver Aquarium
  • Jo Anne Walton, Communications Specialist, WWF

The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, is also supported by The Home Depot Canada Foundation and Molson Canadian Red Leaf Project as national sponsors.

About the Great Canadian Shoreline Cleanup

The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, is one of the largest direct action conservation programs in Canada. A conservation initiative of the Vancouver Aquarium and WWF, the Shoreline Cleanup aims to promote understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through cleanups. www.ShorelineCleanup.ca.

About the Vancouver Aquarium

The Vancouver Aquarium is a global leader in connecting people to our natural world, and a self-supporting, non-profit association dedicated to effecting the conservation of aquatic life through display and interpretation, education, research and direct action. www.vanaqua.org.

About WWF

WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. www.wwf.ca.

About Project Seahorse

Project Seahorse is a marine conservation organisation committed to the conservation and sustainable use of the world's coastal marine ecosystems. Project Seahorse generates cutting-edge research and turns its findings into highly effective conservation interventions. By working to protect seahorses, Project Seahorse supports marine conservation more broadly. http://www.projectseahorse.org.

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. www.loblaw.ca.

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