Bullfrog Power

Bullfrog Power

January 28, 2011 10:00 ET

Media Advisory-Photo Opportunity: See How a Green Cookie Is Made!

Bullfrog Power® and Kraft Canada Partner To Announce an Exciting New Pilot Program

TORONTO, ONTARIO--(Marketwire - Jan. 28, 2011) - On February 1, 2011, Bullfrog Power will announce the launch of an exciting pilot program with Kraft Canada involving an innovative new green energy solution. Media are invited to learn about the new program and will have the unique opportunity to see what goes on behind the scenes at one of Kraft Canada's bakeries. Kraft Canada President, Dino Bianco, Bullfrog Power President, Tom Heintzman, and Kraft Canada Vice President of Snacks, Chris Bell will be available to answer questions about Bullfrog's new green product and the pilot program.

WHAT: Pilot program announcement and photo opportunity at the Kraft Scarborough Bakery
WHO: Kraft Canada President, Dino Bianco
  Bullfrog Power President, Tom Heintzman
  Kraft Canada Vice President, Snacks, Chris Bell
WHEN: Tuesday, February 1, 2011
  10:45 AM-11:30 AM
WHERE: Kraft Canada Scarborough Bakery
  370 Progress Avenue, Toronto, ON
*Media are asked to please RSVP their attendance to Kristen Marano by the end of day Monday, January 31, 2011 and are advised to wear flat shoes on the day of the event. Protective footwear is mandatory inside the bakery and will be provided. Parking will be available.

About Kraft Canada

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion—Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com) (NYSE:KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards candy, and Stride and Dentyne gum.


About Bullfrog Power

Bullfrog Power, Canada's 100 per cent green electricity provider, offers homes and businesses a clean, renewable electricity choice. Bullfrog's electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogo(M) program instead of from polluting sources like coal, oil, natural gas, and nuclear. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green electricity with Bullfrog Power.


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