Alberta Centre for Injury Control & Research

Alberta Centre for Injury Control & Research

September 09, 2014 09:02 ET

Media Advisory & Photo Opportunity: Suicide Prevention Campaign Uses Coffee Shops to Keep Him Here

EDMONTON, ALBERTA--(Marketwired - Sept. 9, 2014) -

Editor's Note: There is a photo and a video associated with this release.

The Alberta Centre for Injury Control & Research at the University of Alberta, along with the Government of Alberta and the Alberta Suicide Prevention Network, including the Support Network and Distress Centre Calgary, is recognizing World Suicide Prevention Day on September 10 with a new attention-grabbing suicide prevention campaign and media event at a local coffee shop.

Every year nearly one million people die by suicide around the world. That's one death every 40 seconds. In Alberta, suicide takes more than 500 lives annually. Over 75% of those deaths are men, most between the ages of 30-69. These men are our fathers, brothers, husbands, sons, uncles and grandfathers gone from our lives.

Keep Him Here is a provincial campaign designed to start the conversation and empower those with middle-aged men in their lives - their significant others and families - to take the first steps and recognize the signs, start the conversation and reach out to help.

On September 10, the Keep Him Here campaign is offering free cups of coffee and tea, along with mugs for the first 50 people to attend, in exchange for campaign materials such as postcards at the healthy Trendz Cafe. Coffee shops are places where Albertans naturally gather to discuss what is happening at home, work, school and the rink. They are also a place where people can talk about mental wellness and suicide.

Free coffee or cups of tea will be given out to all customers, with a kickoff provincial event at healthy Trendz Cafe in the Mazankowski Alberta Heart Institute at the University of Alberta Hospital on September 10, 2014.

Kathy Belton of the Alberta Centre for Injury Control & Research, Joan Roy with the Distress Centre Calgary, Dr. Michael Trew with Alberta Health, and Nancy McCalder with The Support Network, will be on site to discuss the impact of suicide on middle-age men, how it can be prevented and provide media interviews.

Who:

Kathy Belton, Associate Director for the Alberta Centre for Injury Control & Research (soon to be known as the Injury Prevention Centre)

Dr. Michael Trew, Chief Addiction & Mental Health Officer, Alberta Health

Joan Roy, Executive Director, Distress Centre (Calgary)

Nancy McCalder, Executive Director, The Support Network (Edmonton)

Where and When:

8:00 am-10:00 am, September 10, 2014

Healthy Trendz Cafe in the Mazankowski Alberta Heart Institute at the University of Alberta Hospital

Main Floor, 8440 112 Street NW, Edmonton, AB T6G 2B7

More information: keephimhere.ca

ABOUT ALBERTA CENTRE FOR INJURY CONTROL & RESEARCH

The Alberta Centre for Injury Control & Research (ACICR) is a provincial organization focused on injury prevention in Alberta and is part of the School of Public Health at the University of Alberta. ACICR's vision is that Albertans work hard and play hard, free from life-limiting injuries. ACICR strives to save lives by supporting communities and decision-makers with knowledge and tools necessary to address the causes of both intentional and unintentional traumatic injury. ACICR receives core financial support from Alberta Health. www.acicr.ca

ABOUT KEEP HIM HERE CAMPAIGN

Keep Him Here is proudly supported by the Alberta Centre for Injury Control & Research (soon to be known as the Injury Prevention Centre), the Government of Alberta, the University of Alberta and the Alberta Suicide Prevention Network, which includes The Support Network (Edmonton) and Distress Centre (Calgary). www.keephimhere.ca

To view the photo associated with this release, click the following link: http://www.marketwire.com/library/20140908-800aci.jpg

To view the video associated with this release, click the following link: https://www.youtube.com/watch?v=YGpm9e6Iov0&feature=em-upload_owner

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Contact Information

  • Alberta Centre for Injury Control & Research
    Marjorie Henderson
    Communications Coordinator
    780-492-9759 or Cell: 587-926-8001
    marjorie.henderson@ualberta.ca