The Corsage Project

The Corsage Project

April 19, 2015 09:00 ET

Media Advisory/Photo Opportunity: The Corsage Project Makes Prom Possible for Hundreds of Deserving High School Students

TORONTO, ONTARIO--(Marketwired - April 19, 2015) - When it comes to prom, it's all about the outfit. From the dress or suit, to the shoes and accessories, the average cost of attending prom is more than $500, according to a new prom spending survey from Visa Canada. For many graduating students in Toronto, juggling school, part time jobs and other commitments, the cost is simply too high, leaving hundreds unable to attend their prom each year.

Working in partnership with the Children's Aid Foundation, The Corsage Project helps these young people by providing free formal attire and accessories to ensure they have the opportunity to celebrate with their peers. This year marks the 15th anniversary of the organization, which has helped nearly 4,000 deserving students since 2000.

On Sunday, April 19, the Corsage Project will hold its annual Boutique Ball, where young women, identified through confidential referrals, will be outfitted for prom free of charge. Participants are escorted through racks of dresses, shoes and sparkling jewellery. Participants even receive a mini-makeover by local make-up artists.


  • The Corsage Project
    • Interviews with organizers, participants and volunteers


  • Toronto Reference Library, 789 Yonge Street
    • Bram & Bluma Appel Salon


  • Sunday, April 19 from 10am


  • A team of more than 200 volunteers create a shopping bazaar with hundreds of new dresses, shoes, purses, pashminas and jewellery for 300 young women from local high schools. All formal attire and accessories have been donated by retailers and the local fashion community.

Note: To respect the privacy of many of our participants, please photograph, film and interview only those girls who have agreed to speak with the media.

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