Great Wolf Lodge Niagara Falls

Great Wolf Lodge Niagara Falls

April 12, 2006 09:00 ET

Media Advisory/Photo Ops: Grand Opening of Great Wolf Lodge Niagara Falls; Multimillion-Dollar Indoor Waterpark Resort to Make a Big Splash

NIAGARA FALLS, ONTARIO--(CCNMatthews - April 12, 2006) -

ATTENTION: Media in News, Business, Entertainment, Travel

Jim Pattison, "one of Canada's great business minds," and Hollywood rock band Smash Mouth, known for Shrek soundtrack, to headline VIP/Media launch
at the biggest pool party to ever hit the Niagara area

News media are advised that Jim Pattison, Sr., one of Canada's most dynamic and legendary entrepreneurs, will officially open Great Wolf Lodge Niagara Falls, a 25-acre, 406-suite, multimillion-dollar family resort with over 100,000 square feet of rides and slides.

Members of the media are invited to the official media launch on Thursday, April 13th prior to the resort opening its doors to the public on Friday April 14th. Mr. Pattison will be available for interviews and photographs.

"Never before in Canada has there been anything like Great Wolf Lodge indoor waterpark resort," says Bob Masterson, President of Ripley's Niagara Water Park Resort, L.P., a Jim Pattison Group company. "It's the kind of innovative development that Jim Pattison is famous for." Mr. Masterson will also be available for media interviews.

WHERE: Great Wolf Lodge Niagara Falls, 3950 Victoria Avenue, Niagara Falls,

WHEN: Thursday, April 13, 2006
1:00 p.m. - Media Check-in
2:00 p.m. - Guided Tour of the Lodge
2:30 p.m. - Q&A with Jim Pattison and key management

4:00 p.m. - Jim Pattison and Bob Masterson at VIP Presentation
- Jim Pattison with Arthur the Wolf
- $10,000 cheque presentation to Kids With A Cause
(KWAC) Founder and Executive Director Linda Finnegan
and Smash Mouth
lead singer/KWAC supporter Steve Harwell
6:15 p.m. - Key executives, dressed in business suits, being
doused with 4,000 litres of water from the tipping
bucket in the waterpark
6:30 p.m. - Photo session with Smash Mouth
(Note: for photographers and camera equipment shooting inside the
waterpark, please prepare as if you were shooting in inclement

Media kits, high resolution images, EPKs (Electronic Press Kits with B-roll), and promotional videos will be available for all media as of April 13, advises Steve Glum, VP Marketing, Ripley's Entertainment.

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