CKNW Orphans' Fund

CKNW Orphans' Fund

February 27, 2012 14:08 ET

Media Advisory: Pink Shirt Day Anti-Bullying Campaign Takes to the Street

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 27, 2012) - Every seven seconds in Canada, a child is bullied. This alarming statistic fuels the passion behind CKNW's 5th annual anti-bullying campaign Pink Shirt Day - Bullying Stops Here! On Wednesday, February 29th, 2012, CKNW is encouraging British Columbian's to show their support by wearing pink to symbolize bullying will not be tolerated.

A media event will be held on Wednesday, February 29th to celebrate the Pink Shirt Day anti-bullying campaign. Details outlined below:

Where: London Drugs Plaza, Georgia & Granville
710 Granville Street, Vancouver BC
When: Wednesday, February 29th, 2012
7:30 am to 8:00 am
What: Pink Shirt Day Anti-Bullying Campaign. From 7:00 am to 9:00 am hundreds of volunteers take to streets of downtown Vancouver, promoting Pink Shirt Day, selling buttons for a donation and gaining awareness for the province wide anti-bullying day.

Special guests include:

  • Christy Clark, Premier of British Columbia
  • Simi Sara, CKNW NewsTalk 980 radio personality & official spokesperson for Pink Shirt Day 2012
  • Carolyn Tuckwell, President & CEO of Boys & Girls Clubs of South Coast BC
  • Jen Schaeffers, Executive Director, CKNW Orphans' Fund, Pink Shirt Day campaign organizer
  • Bruce Passmore, Executive Director, Leave Out Violence (LOVE) BC

Media Opportunities:

Media is invited to the London Drugs Plaza from 7:30 to 8:00 am where Simi Sara and Carolyn Tuckwell will be available. Premier Christy Clark will be volunteering alongside Boys & Girls Clubs volunteers on the South West corner of Granville & Georgia from 7:30 to 8:00 am selling Pink Shirt Day buttons for a donation.

About Pink Shirt Day: In 2007, two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully. CKNW were inspired by the story and to date have raised more than $300,000 for Boys & Girls Clubs anti-bullying programs with the sales of Pink Shirt Day T-Shirts.

About CKNW Orphans' Fund: Dedicated to enhancing the lives of children with social, physical and mental challenges living in BC communities. We provide funding to both individual children and organizations for a variety of developmental needs, with an emphasis on therapies, educational bursaries and specialized medical equipment.

About Boys & Girls Clubs: For over 75 years, Boys and Girls Clubs of South Coast BC (BGC) has been giving children and youth something that every child deserves to have: a place to belong when they aren't at home or at school. It's a place that provides them with three of the things they need most: a sense of belonging, a sense of success, and positive relationships with adults and peers. Annually, we serve more than 10,000 children, youth, and families.

Celebrity Media Support has included:

  • Public Service Announcement from eTalk Canada's Lainey Gossip
  • Vancouver Canucks, David Booth (see picture)
  • Vancouver Whitecaps Captain, Jay Demerit
  • Variety of media support from CKNW, Global TV, Urban Rush, City TV Breakfast Television and CTV
  • For notables + celeb supporters, click here
  • Pink Shirt Day 2012 Public Service Announcement
  • Media are encouraged to support Pink Shirt Day via Twitter: @pinkshirtday, hashtag: #PSD2012

To view the photo associated with this press release, please visit the following link:

Contact Information