CKNW Orphans' Fund



CKNW Orphans

February 25, 2014 12:06 ET

Media Advisory: Pink Shirt Day Campaign Takes to the Street to Make Some Noise Against Bullying!

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Feb. 25, 2014) - Statistics show that when bystanders intervene, 50% of bullying can end within 10 seconds. This encouraging statistic fuels the passion behind CKNW Orphans' Fund 7th annual anti-bullying campaign Pink Shirt Day. We are encouraging British Columbians to show their support by wearing pink to symbolize zero-tolerance for bullying.

A media event will be held Wednesday, February 26th to celebrate the Pink Shirt Day anti-bullying campaign.

Where: London Drugs Plaza, Georgia & Granville
710 Granville Street, Vancouver BC
When: Wednesday, February 26th, 2013
8:00 AM to 9:30 AM
What: From 7:00 AM to 9:00 AM hundreds of volunteers take to streets of downtown Vancouver, promoting Pink Shirt Day - Make Some Noise Against Bullying, selling buttons for a donation and gaining awareness for this province-wide anti-bullying day.

Special guests include:

  • Travis Price, Founder, Pink Shirt Day
  • Jen Schaeffers, Executive Director, CKNW Orphans' Fund, Pink Shirt Day campaign organizer
  • Simi Sara, CKNW NewsTalk 980 radio personality & official spokesperson for Pink Shirt Day
  • Wendy Lachance, Director, Community Leadership, Coast Capital Savings
  • Daryl Walker, President, BCGEU
  • Sherri Mohoruk, Superintendent, Safe Schools, Ministry of Education
  • Theresa Campbell, President, Safer Schools Together, designed ERASE Bullying strategy
  • Rob Rai, Safe Schools, Surrey School District
  • Patti Bacchus, Chairperson, Vancouver School Board
  • Glen Hansman, 1st Vice President, BC Teachers Federation
  • Carolyn Tuckwell, President & CEO of Boys & Girls Clubs of South Coast BC (grant recipient)
  • Melinda Mennie, Red Cross RespectED: Violence and Abuse Prevention (grant recipient)

Media Opportunities:

Media are invited to the London Drugs Plaza from 8:00 am to 9:30 am where interview opportunities will be available with all of the guests listed above.

Video/photo opportunities: Hundreds of volunteers dressed in pink, waving flags and selling buttons for donation.

About Pink Shirt Day: In 2007, two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully. CKNW was inspired by the story and to date have raised more than $650,000 for anti-bullying programs in British Columbia with the sales of Pink Shirt Day T-Shirts.

About CKNW Orphans' Fund: Dedicated to enhancing the lives of children with social, physical and mental challenges living in BC communities. We provide funding to both individual children and organizations for a variety of developmental needs, with an emphasis on therapies, educational bursaries and specialized medical equipment.

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