February 25, 2014 12:06 ET
VANCOUVER, BRITISH COLUMBIA--(Marketwired - Feb. 25, 2014) - Statistics show that when bystanders intervene, 50% of bullying can end within 10 seconds. This encouraging statistic fuels the passion behind CKNW Orphans' Fund 7th annual anti-bullying campaign Pink Shirt Day. We are encouraging British Columbians to show their support by wearing pink to symbolize zero-tolerance for bullying.
A media event will be held Wednesday, February 26th to celebrate the Pink Shirt Day anti-bullying campaign.
Special guests include:
Media are invited to the London Drugs Plaza from 8:00 am to 9:30 am where interview opportunities will be available with all of the guests listed above.
Video/photo opportunities: Hundreds of volunteers dressed in pink, waving flags and selling buttons for donation.
About Pink Shirt Day: In 2007, two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully. CKNW was inspired by the story and to date have raised more than $650,000 for anti-bullying programs in British Columbia with the sales of Pink Shirt Day T-Shirts.
About CKNW Orphans' Fund: Dedicated to enhancing the lives of children with social, physical and mental challenges living in BC communities. We provide funding to both individual children and organizations for a variety of developmental needs, with an emphasis on therapies, educational bursaries and specialized medical equipment.
CKNW Orphans' FundJen SchaeffersExecutive DirectorM: firstname.lastname@example.org.PinkShirtDay.ca / www.CKNWOrphansFund.com
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