CKNW Orphans' Fund

CKNW Orphans' Fund

February 25, 2013 09:00 ET

MEDIA ADVISORY: Pink Shirt Day Campaign Takes To The Street To Make Some Noise Against Bullying

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 25, 2013) -

Editors' Note: There is a photo associated with this release.

Statistics show that when bystanders intervene, 50% of bullying ends within 10 seconds! This encouraging statistic fuels the passion behind CKNW's 6th annual anti-bullying campaign Pink Shirt Day - Make Some Noise Against Bullying! Wednesday, February 27th, 2013, CKNW is encouraging British Columbians to show their support by wearing pink to symbolize zero-tolerance for bullying.

A media event will be held Wednesday, February 27th to celebrate the Pink Shirt Day anti-bullying campaign. Details outlined below:

Where: London Drugs Plaza, Georgia & Granville
710 Granville Street, Vancouver BC
When: Wednesday, February 27th, 2013
7:30am to 8:00am
What: Pink Shirt Day Anti-Bullying Campaign. From 7:00 AM to 9:00 AM hundreds of volunteers take to streets of downtown Vancouver, promoting Pink Shirt Day - Make Some Noise Against Bullying, selling buttons for a donation and gaining awareness for the province wide anti-bullying day.

Special guests include:

  • Simi Sara, CKNW NewsTalk 980 radio personality & official spokesperson for Pink Shirt Day 2013
  • Adrian Dix, NDP Official Opposition Leader of the BC Legislature
  • Carolyn Tuckwell, President & CEO of Boys & Girls Clubs of South Coast BC
  • Jamie Hunt, Executive Director, CKNW Orphans' Fund, Pink Shirt Day campaign organizer
  • Tim Stevenson, Deputy Mayor of the City of Vancouver

Media Opportunities:

Media is invited to the London Drugs Plaza from 7:00 AM to 8:00 AM where Simi Sara and Carolyn Tuckwell will be available. NDP Opposition Leader Adrian Dix will be volunteering alongside Boys & Girls Clubs volunteers on the Southwest corner of Granville & Georgia from 7:00 AM to 7:30 AM selling Pink Shirt Day buttons for a donation.

About Pink Shirt Day: In 2007, two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a powerful message of solidarity to the bully. CKNW were inspired by the story and to date have raised more than $300,000 for Boys & Girls Clubs anti-bullying programs with the sales of Pink Shirt Day T-Shirts.

About CKNW Orphans' Fund: Dedicated to enhancing the lives of children with social, physical and mental challenges living in BC communities. We provide funding to both individual children and organizations for a variety of developmental needs, with an emphasis on therapies, educational bursaries and specialized medical equipment.

About Boys & Girls Clubs: For over 75 years, Boys and Girls Clubs of South Coast BC (BGC) has been giving children and youth something that every child deserves to have: a place to belong when they aren't at home or at school. It's a place that provides them with three of the things they need most: a sense of belonging, a sense of success, and positive relationships with adults and peers. Annually, we serve more than 10,000 children, youth, and families.

Celebrity and Media Support has included:

- Public Service Announcements from Gregor Robertson, Adrian Dix, Dianne Watts, Tom Larscheid, Bramwell Tovey, Bif Naked, Miss 604, Mary Zilba and Travis Price who started this all in 2007!

- Sarah McLachlan (picture below)

- Vancouver Whitecaps Bob Lenarduzzi

- Variety of media support from CKNW, Global TV, Black Press and 24 Newspaper

- For Notable and Celebrity Supporters, click here

- Media are encouraged to support Pink Shirt Day via Twitter: @pinkshirtday, #PSD2013

To view the photo associated with this release, please visit the following link:

Contact Information