SOURCE: Live With Vision

March 26, 2008 08:00 ET

Media Advisory: Pittsburgh Steeler Superstar Quarterback Charlie Batch Joins Homestead Mayor Betty Esper, Munhall Mayor Ray Bodnar and West Homestead Mayor John Dindak to Help Raise Awareness of Undiagnosed Vision Problems in Pittsburgh Children as Part of National "Live With Vision" Program

Thousands of Pittsburgh Children Suffer From Undiagnosed Vision Problems, Causing Poor Performance in School and Behavior Issues

10 Million Children in U.S. Suffer From Vision Problems; 30 Percent Will Not Receive Proper Care

70 Percent of Juvenile Offenders Have Undiagnosed Vision Problems; Eye Exams Can Address Underlying Factors Contributing to Juvenile Delinquency

PITTSBURGH, PA--(Marketwire - March 26, 2008) -

THE STORY  Undiagnosed vision problems in children is a growing issue that
           contributes to a child's performance in school and overall
           behavior.  Many children are struggling with issues at school
           and at home that are stemming from unidentified and undiagnosed
           vision problems.

WHAT       The Best of the Batch Foundation and Eyeglass World team up as
           part of the national Live With Vision program to identify
           underprivileged Pittsburgh children who are in need of
           eyeglasses, and provide them with proper eyewear free-of-charge.

WHO        Pittsburgh Steeler Quarterback Charlie Batch, Homestead Mayor
           Betty Esper, Munhall Mayor Ray Bodnar, West Homestead Mayor John
           Dindak, noted Pittsburgh optometrist Dr. Brian Pauchnik, and
           Pittsburgh children.

WHEN       Friday, March 28, 2008, 9:30 a.m.  Charlie Batch, Mayor Esper,
           Mayor Bodnar and Mayor Dindak will speak at 9:30 a.m., with the
           event running 9-11 a.m.  The event is not open to the public;
           children will be selected by the Franklin Primary Center.

WHERE      Franklin Primary Center, 220 East Oliver Road, Munhall

THE FACTS  Approximately 80 percent of all learning during a child's first
           12 years is obtained through the eyes; 86 percent of children do
           not receive an eye exam during that time.

           More than 70 percent of juvenile offenders have undiagnosed
           vision problems.  Eye exams can address some of the underlying
           factors contributing to juvenile delinquency, and can lead to
           proper vision correction in children who might otherwise
           struggle with learning and behavioral issues.

           Children who do not receive proper vision care generally perform
           significantly below their capability in school and during
           extracurricular activities.  Many children who are doing poorly
           in school have undiagnosed vision problems and, after receiving
           the proper care, significantly improve their grades and

           Nearly 30 percent of the children identified during vision
           screenings as needing professional eye and vision care or
           treatment do not comply with the recommendations and receive
           that care.

           10 million children in the U.S. suffer from vision problems, and
           vision disorders are the leading cause of handicapping
           conditions in children.

LIVE WITH  Live With Vision is a national program developed by Eyeglass
VISION     World and The LASIK Vision Institute that provides eye care
           products and services to children and adults in need, and raises
           awareness of the importance of vision screenings and proper eye
           care.  The program focuses on children with undiagnosed vision
           problems whose families cannot afford eye exams and eyeglasses,
           and adults who are in the process of rebuilding their lives and
           experiencing financial hardship.

Contact Information

    Steve Honig
    The Honig Company, Inc.
    Email Contact