SOURCE: PRSA San Francisco

January 23, 2012 15:12 ET

Media Advisory: PRSA San Francisco's January 25th Monthly Program - Demystifying Latino Media & PR

SAN FRANCISCO, CA--(Marketwire - Jan 23, 2012) - Join PRSA San Francisco to hear leading media and public relations experts discuss communications strategies that can influence the success of programs designed to reach Hispanic consumers.

Spanish language media is growing, largely because it provides information that most closely resonates with the interests of the estimated 50 million Hispanics living in the United States today. But reaching this population takes more than just providing information in Spanish. Find out how to reach the Hispanic community through targeted media and campaigns that are aligned with the interests and concerns of this group.

Moderator

Carolina Echeverria, Community and Public Affairs Manager, Univision

Panelists

Salvador Acevedo, Principal and President, CONTEMPORáNEA

CJ Martinez, Media Director, Ketchum

Fernando Rivera, President, Latino Agency / CoFounder, Giggo.net

Location
Ketchum
1050 Battery Street (at Union)
San Francisco, CA

Wednesday, Jan. 25, 2012
5:30 - 7:30 p.m.

$15 Members / $20 Non-members

Register here.

About PRSA-SF

The Public Relations Society of America (PRSA) is the nation's largest community of public relations and communications professionals, providing training, setting standards of excellence and upholding principles of ethics for the global public relations profession. It is the leading voice in the industry, advocating for greater understanding and adoption of public relations services. The San Francisco chapter's more than 300 members represent nearly every practice area and professional and academic setting in the field and offer a wealth of professional development, career and networking opportunities.

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