Marketing Research and Intelligence Association (MRIA)

Marketing Research and Intelligence Association (MRIA)

November 12, 2013 17:26 ET

Media Advisory/ Public Opinion Polling: Is There a Future for the Discipline?

TORONTO, ONTARIO--(Marketwired - Nov. 12, 2013) - The Ottawa Chapter of the Marketing Research and Intelligence Association (MRIA) is convening a half-day conference to attempt to answer these fundamental questions about polling:

  • Is public opinion research still an accurate and useful tool?
  • If public opinion research is still accurate and useful, what happened in the three recent provincial elections to create a crisis in confidence in our discipline?
  • What does the marketing research industry need to do to restore its decades-old reputation for accuracy, consistency and probity?

Thursday, November 21, 2013 from 1.30 - 5.30PM

The Sheraton Hotel, The Penthouse

150 Albert Street

(corner of Albert and O'Connor in downtown Ottawa)

Panelists:

  • Doug Anderson, Senior Vice President, Public Affairs, Harris/Decima
  • Joan Bryden, the Canadian Press
  • Darrell Bricker, Chief Executive Officer, Canadian Public Affairs, Ipsos Reid
  • Éric Grenier, ThreeHundredEight.com

Moderator: Steve Kiar, President and Owner, Phoenix Strategic Perspectives Inc.

How to Register for a Media Pass

If you wish to organize an interview, or to attend the event, please contact:
Anne Marie Gabriel
Manager, Communications
1-888-602-6742 Ext. 8723 amgabriel@mria-arim.ca

Contact Information

  • Ottawa Chapter Polling Event
    Phoenix Strategic Perspectives Inc.
    Steve Kiar
    President and Owner
    1 613 260 1700 x224

    MRIA
    John Ball
    Interim Executive Director
    1 888 602 6742 x8724