March 25, 2011 16:18 ET

Media Advisory: Quebecers Invited to Take Part in WWF's Earth Hour

MONTREAL, QUEBEC--(Marketwire - March 25, 2011) - This Saturday, March 26 at 8:30 pm, WWF invites Quebecers to join more than one billion people and turn off their lights in support of clean energy.

On its fourth year, Earth Hour is set to deliver further milestones. Canada has already seen record participation with over 420 cities, towns and municipalities pledging their support of Earth Hour. 

This Earth Hour, WWF is calling on Canadians to think about how we use and produce energy in this country. Currently, Canada is one of the top 10 nations contributing to global climate change, but we don't have to be. The majority of Canada's electricity - and it's especially true in Québec- comes from hydroelectricity, but most of the rest of it comes from non-renewable resources. Also, most of our transportation still runs on oil. Together, we can focus on reducing the amount of energy we use, being efficient about how we use it, and shifting to emission-free sources of energy, like solar power, wind power, hydroelectricity, and biomass. The message of Earth Hour is simple: we created this problem and by working together we can solve it.

To mark Earth Hour 2011, Sustainable Development, Environment and Parks Minister Pierre Arcand will celebrate the occasion with a symbolic gesture and invites Quebec's population and businesses to participate in this large-scale environmental initiative. WWF's Regional Director, Marie-Claude Lemieux will be available on site for interviews.

Other Earth Hour Events Open to Media

Guido & Angelina, Decca 77, Newtown, Burgers & Benedicts W & G   Restaurants serving Earth Hour cocktails and dinner by candlelight   Brian Bendix
Fairmont Queen
Elizabeth Hotel
  An hour of candlelight with special cocktails   http://www.facebook.com/FairmontQueenElizabeth

About WWF's Earth Hour

Join a billion people worldwide and switch off your lights on Saturday, March 26 from 8:30 to 9:30 p.m. Visit www.EarthHourCanada.org to join the movement. In Canada, Sears Canada, Citytv, OMNI Television and the Toronto Star are the national sponsors. In Ontario, Bullfrog Power and The Ontario Power Authority are the official sponsors. In Québec, official sponsors are the Ministry of Sustainable Development, Environment and Parks and La Presse.

About WWF

WWF is creating solutions to the most serious conservation challenges facing our planet, helping people thrive with nature. www.wwf.ca

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