MADD Canada

MADD Canada

May 06, 2013 13:00 ET

Media Advisory: Saint John Police Chief, City Councillor Join MADD Canada to Launch Campaign 911

SAINT JOHN, NEW BRUNSWICK--(Marketwired - May 6, 2013) - One call could save a life. That's the message MADD Canada is promoting as it launches its annual Campaign 911 program to encourage the public to play a vital role in their own safety by alerting police to incidents of suspected impaired driving.

Joining MADD Canada to kick off this important public awareness campaign are Saint John Police Chief William Reid, City Councillor Donna Reardon, RCMP Staff Sergeant Steve Gourdeau and representatives from the program's Official Sponsors, Allstate Insurance Company of Canada and Irving Oil. Irving Oil has embraced the Campaign 911 message and has incorporated it into its safety training for its fleet drivers who cover between 4 to 5 million miles every year throughout Atlantic Canada and New England.

New Brunswick has been a leader in promoting the Campaign 911 message, with Call 911 signage and programs in numerous communities throughout the province.

Media are invited to attend the launch:

Date: Wednesday, May 8, 2013
Time: Opening Remarks - 10:30 to 11:00 a.m.
Location: Community Meeting Room
Lobby, Saint John Police Headquarters
ONE Peel Plaza, Saint John, NB
Guests: Chief William Reid - Saint John Police
Donna Reardon - Saint John City Councillor
Staff Sergeant Steve Gourdeau - RCMP
Denise Dubyk - National President, MADD Canada
John Bailey - Agency Manager, Allstate Insurance Company of Canada
Johnny Grant - Irving Energy Senior Manager Sales & Operations for Eastern Canada

About Campaign 911:

Campaign 911 encourages Canadians to call 911 if they see a driver they suspect is impaired. Across the country, MADD Canada Chapters and Community Leaders join with their local police and other partners to spread the message to report suspected impaired drivers. On average, 4 Canadians are killed and 175 are injured every day as a result of impaired driving. Effective 911 programs increase arrest rates for impaired driving by an average of 30%. MADD Canada is proud to partner with official sponsors, Allstate Insurance Company of Canada, Irving Oil and Maritime Ontario Freight Lines Ltd., in this initiative.

Contact Information

  • For more information or to RSVP, call
    MADD Canada
    Deb Kelly
    Communications Manager
    905-829-8805, ext. 240