Sens Foundation

Sens Foundation

February 22, 2013 08:46 ET

Media Advisory: Senators Set to Host Bell Hockey Talks Mental Health in Support of D.I.F.D. Presented by Ferguslea

OTTAWA, ONTARIO--(Marketwire - Feb. 22, 2013) - The Ottawa Senators and Sens Foundation will host Hockey Talks on Saturday, Feb. 23, when the club opposes the Toronto Maple Leafs. For a third straight season, the organization has partnered with Do It For Daron (D.I.F.D.) and looks to inspire conversations and educate fans on the topic of youth mental health while raising funds in support of their $100,000 pledge commitment to the D.I.F.D. Fund at The Royal.

The goal of Hockey Talks is to bring this topic to the forefront of the public realm and alleviate the misconceptions and stigmas often unfairly associated with mental illness. With the collaboration of all seven Canadian NHL clubs, the Hockey Talks message can have an extensive reach, connecting with citizens of all ages and backgrounds.

Bell Mental Health chairperson Mary Deacon will take part in a ceremonial puck drop prior to Saturday's game alongside Stephanie Richardson, and Kegan Keon and Bria Hearty - two local youths who have hosted four community events raising more than $35,000 in support of D.I.F.D.

Prior to and during the game, Senators wives and girlfriends will join volunteers from Bell and The Royal as well as Sens Foundation president Danielle Robinson in an effort to raise funds through the sale of Hockey Talks and D.I.F.D.themed bracelets ($5), pins ($5), pucks ($10), mittens ($15), t-shirts ($20) and D.I.F.D. kits ($20).

Upon entering Scotiabank Place, those in attendance will receive a Bell Hockey Talks Mental Health pamphlet and a donation envelope, which can be submitted during the in-game collection or mailed to the Sens Foundation. They can also donate $5 by text-messaging DIFD to 45678. Fans are encouraged to join the conversation by sharing personal experiences or messages of support via social media with the hashtag #hockeytalks.

For more D.I.F.D. related information and with regards to Saturday's event, please visit

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