Sleeman Breweries Ltd.
TSX : ALE

Sleeman Breweries Ltd.
Sapporo Breweries Ltd.

Sapporo Breweries Ltd.

October 16, 2006 13:40 ET

Media Advisory: Sleeman and Sapporo Press / Tele Conference to Discuss Closing of Sapporo Acquisition

TORONTO, ONTARIO--(CCNMatthews - Oct. 16, 2006) - Sleeman Breweries Ltd. ("Sleeman") (TSX:ALE) and Sapporo Breweries Ltd.:



What: In anticipation of the closing of Sapporo Breweries Ltd.'s
acquisition of Sleeman Breweries Ltd., the companies will hold a
media conference in downtown Toronto(1). At this conference,
representatives of both companies will be on hand to discuss:

- The deal and its importance to both organizations
- The future of Sleeman in Canada
- Sapporo's outlook for the North American market

In conjunction with this press conference, Sleeman will discuss a
new product introduction - an initiative supported by both Sapporo
and Sleeman.

Who: John Sleeman, CEO, Sleeman Breweries
Rick Knudson, President and COO, Sleeman Breweries
Nobuhiro Hashiba, Senior Operating Officer, International
Division, Sapporo Breweries
Kenny Sadai, General Manager, International Division, Sapporo
Breweries

When: Wednesday, October 18, 2006(1)
11:45 a.m.
Lunch and refreshments will be served

Where: Le Royal Meridien King Edward Hotel
37 King St. East
Toronto, Ontario
Sovereign Room

Teleconference Details:
Media and analysts outside Toronto are invited to participate via
teleconference. Please call 1-866-250-4909 just prior to 11:45 a.m.

(1) NOTE: This event is scheduled tentatively pending official
closing of the transaction.


For more information or to RSVP, please see the contact information below.

Contact Information