Sobeys Inc.

Sobeys Inc.

June 21, 2017 10:00 ET

Media Advisory: Sobeys Inc. Invites Western Canadians to Scream for Ice Cream and #TreatYourCommunity

Enjoy a delicious ice cream treat when you donate $2 and help make healthy snacks and meals possible for kids in your community

EDMONTON, ALBERTA--(Marketwired - June 21, 2017) -

WHAT: Canada Screams for Ice Cream! On Saturday, June 24, your local Sobeys, Safeway and IGA store is inviting Western Canadians to take part in the Canada Screams for Ice Cream campaign. For a small donation of only $2, Edmonton residents can enjoy a tasty ice cream treat, while supporting Youth Empowerment and Support Services (YESS), a local charitable organization that ensures healthy food is available for children and youth. Sobeys Inc. will also match all donations across Western Canada to a total of $100,000.
Come and celebrate Canada's 150 birthday at your local Sobeys or Safeway to enjoy a cool, delicious treat, share some laughs and screams with fellow neighbors and support kids in your local community.
For more information around this community initiative, visit
MEDIA OPS: Capture the moment as local communities work together to support a youth-focused charity in Edmonton.
Media interviews with local store representatives, as well as photo opportunities of the celebratory events will be available.
WHEN: Saturday, June 24, 2017
10 a.m. - 4 p.m.
WHERE: Safeway - Callingwood
8118 - 118 Avenue N.W.
Edmonton, AB
Sobeys - Namao
9611 - 167 Avenue N.W.
Edmonton, AB

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