Sobeys Ontario

Sobeys Ontario

October 12, 2010 16:04 ET

Media Advisory: Sobeys Ontario Gets Fresher in Regent Park

New FreshCo Store to Offer Community Fresher Food, at Cheaper Prices

TORONTO, ONTARIO--(Marketwire - Oct. 12, 2010) -

What: Sobeys Ontario is bringing its fresh discount food banner to Parliament and Dundas in Toronto to better meet the needs of today's shopper and provide fresh food choices.
  FreshCo brings together fresh food at great prices in an unconventional, modern shopping environment. FreshCo features the freshest merchandise at the lowest price with an expanded selection of meats and produce, fresh baked goods delivered daily and low prices on favourite brands.
  To celebrate this occasion, in addition to Sobeys leaders, a gathering of local community leaders and shoppers will be on hand to officially open this new generation of grocery shopping.
Attendees: David Jeffs, President Operations, Sobeys Ontario
  Rob Adams, General Manager, Discount, Sobeys Ontario
  Keiko Nakamura, Chief Executive Officer, Toronto Community Housing
  Sheila Braidek, Executive Director, Regent Park Community Health Centre
Location: 325 Parliament Street (Parliament and Dundas) Toronto, ON
Timing: Friday, October 15, 2010
  7:45 AM Arrival and Registration:
  8:00 AM Remarks and Store Opening:
  8:15 AM Official store opening and photo-op
  8:30 AM Interview opportunities
  8:30 – 10:00 AM Store tours

Contact Information

  • To RSVP for the launch and/or for more information,
    please contact:
    Fleishman-Hillard Canada
    Janessa Bishop
    416-598-5774 (office) or 416-277-7826 (mobile)