MADD Canada

MADD Canada

June 10, 2013 15:00 ET

Media Advisory: Students See a Different Kind of 'Smashed' With MADD Canada's New School Assembly Program

OAKVILLE, ONTARIO--(Marketwired - June 10, 2013) - The word "smashed" will take on a whole new meaning for students who see MADD Canada's latest education program.

Smashed is the title of the 2013-2014 School Assembly Program. It's designed to give students a harsh but realistic look at how easily impaired driving crashes can happen and the terrible consequences that result. The show officially debuts at the start of the next school year in September, but MADD Canada is hosting a special sneak peek of the film this Wednesday in Oakville.

Media are welcome to attend this special screening:
Date: Wednesday, June 12, 2013 at 3 p.m. (Doors open at 2:30 p.m.)
Location: Silvercity Oakville - 3531 Wyecroft Rd, Oakville, Ontario
Guests: Guests will include members of the cast and crew, MADD Canada representatives, program sponsors, and community partner representatives from local police, fire departments and EMS.

Smashed opens with friends Kelly, Natalie and Pete as they head to a dance at their high school. Once there, they run into Johnny who invites them to a party instead. Natalie drinks quite a bit and then gets into a car with Johnny when he leaves the party to go buy drugs. Kelly and Pete try to stop her but she does not listen. Kelly calls 911 and then she and Pete get in her car to follow Johnny and Natalie. What follows next is a nightmare that none of the young friends could ever have dreamed.

The program ends with real-life victims of impaired driving sharing their heart-wrenching and tragic stories.

Road crashes are the number one cause of death among young people in Canada and approximately 50% of these deaths are alcohol-related. MADD Canada produces a new School Assembly Program each year to get young people thinking and talking about the dangers of impaired driving and the need to take precautions to protect themselves and their friends.

For more information, or to check out a clip from Smashed, please visit our School Assembly Program page in our Youth Services section on the MADD Canada web site at www.madd.ca.

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

Contact Information

  • To RSVP for the event or to arrange an interview with
    a MADD Canada spokesperson, contact:
    MADD Canada
    Deb Kelly, Communications Manager
    905-829-8805, ext. 240
    www.madd.ca