SOURCE: Episencial


June 16, 2011 13:39 ET

Media Advisory: Summer Sunscreen Tips for Parents

LOS ANGELES, CA--(Marketwire - Jun 16, 2011) - With the FDA's new guidelines for sunscreens now requiring products to pass certain effectiveness tests and adopt new product labels, what do parents need to know for this Summer? Episencial Founder Kim Walls, M.S., an esthetician and a nutritionist with more than a decade of experience, offers these important tips for parents:

  • Learn how to read the label on any sunscreen product. Opt for chemical-free products that offer full spectrum protection, protecting against both the UVA and UVB rays.

  • The best Sun Protection Factor (SPF) level for your child depends on what you will be doing. Chose a sunscreen with a minimum SPF of 35, which will protect more than 95 percent of the harmful wavelength of UV rays -- just right for playing at the beach, park or in the backyard.

  • A natural mineral (aka physical) block is, by far, the safest sunscreen option. Zinc sits on the skin's surface to reflect sunrays away from the body like a mirror, as opposed to chemical ingredients, which are designed to be absorbed into the skin and can have potentially unintended and harmful consequences for children's skin and body.

  • In addition to preventing sun damage, it's also important to combat the negative effects of increased exposure to pollution in the ocean and air and also by the sheer heat on the skin's surface. Products that contain aloe help cool the skin. Ingredients like green tea extract offset skin problems and help prevent lasting damage from sun exposure.

  • The skin's ability to perform essential immune functions can be compromised by the damaging dryness resulting from exposure to chlorine from pools and typical city water supplies. Sunscreens that are all natural and fortified with ingredients such as Vitamin C, organic oils such as avocado, beeswax, Shea butter offset chlorine, maintain skin hydration and create a water-resistant barrier to reduce absorption of pollutants through the skin to support overall health.

Kim Walls is available for interviews and to comment on the FDA's new sunscreen guidelines as it relates to what parents need to know this Summer.

About Kim Wall, M.S.
Kim Walls, M.S., the founder of Episencial, is an esthetician and a nutritionist with more than a decade of experience. Walls has honed her perspective focusing on botanically-based skin care and transdermal nutrient absorption as a pathway to improved health and beauty for women and children. She shares her experience internationally with dermatologists and estheticians, as well as childbirth and postpartum professionals, underscoring the relationship between optimum health and skincare.

Contact Information

  • Media Contact:
    Liana Miller
    Engaged Communication