Sun Life Financial Inc.
TSX : SLF
NYSE : SLF

Sun Life Financial Inc.

September 20, 2005 14:06 ET

Media advisory: Sun Life Financial Canada President, Kevin P. Dougherty to speak at the CIBC Frontenac Institutional Investor Conference

TORONTO, ONTARIO--(CCNMatthews - Sept. 20, 2005) - Sun Life Financial Inc. (TSX:SLF)(NYSE:SLF) -



Date: Thursday, September 22, 2005

Time: 1:30p.m. (EDT)

Hosted by: CIBC World Markets

Where: Fairmont Le Chateau Frontenac, Quebec City


Mr. Dougherty will reflect on both the bottom line and top line performance of Sun Life Financial Canada in 2004 and the first half of 2005 He will outline key strategic initiatives to grow insurance and wealth sales in the Individual line of business by increasing market share in Wholesale distribution, to leverage its technology leadership position in the Group Businesses, and showcase its leading asset retention results in Group Retirement Services, and unique Total Benefits offering. Mr. Dougherty will also discuss SLF Canada's highly successful distribution and product development partnership with CI Investments.

To listen to the speech via live audio webcast and to view the presentation slides, please visit our website and click on the Executive Presentation link from the homepage 10 minutes prior to the start of the presentation. A link to the host website, where you can access the webcast and download required software, will be provided along with links to related information. The webcast and presentation slides will be archived on our website following the event.

Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of June 30, 2005, the Sun Life Financial group of companies had total assets under management of CDN$377 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF.

Contact Information

  • Sun Life Financial Inc.
    Media Relations Contact: Susan Jantzi
    Manager, Media Relations
    (519) 888-3160
    susan.jantzi@sunlife.com
    or
    Sun Life Financial Inc.
    Investor Relations Contact: Tom Reid
    VP, Investor Relations
    (416) 204-8163
    thomas.reid@sunlife.com