Sun Life Financial Inc.

Sun Life Financial Inc.

October 24, 2005 13:25 ET

Media Advisory: Sun Life Financial Inc. hosts third quarter 2005 earnings conference call

TORONTO, ONTARIO--(CCNMatthews - Oct. 24, 2005) - Sun Life Financial Inc. (TSX:SLF)(NYSE:SLF) -

Date: Thursday, October 27, 2005

Time: 4 p.m. (ET)

Hosted by: Donald A. Stewart, Chief Executive Officer
Jim Prieur, President and Chief Operating Officer
Paul Derksen, Executive Vice-President & Chief Financial
Tom Reid, Vice-President, Public & Investor Relations

Sun Life Financial expects to release its third quarter 2005 results at approximately 1 p.m. on Thursday, October 27, 2005. The news release and the conference call presentation will be posted to

Please call 10 minutes prior to the scheduled start time as follows:

Local (Toronto): 416-640-1907

Toll Free (North America): 1-800-814-3911

To listen to the call via live audio webcast and to view the presentation slides, please visit our website and click the Q3 Results link from the homepage 10 minutes prior to the start of the presentation. A link to our Webcast page, where you can access the webcast will be provided, along with links to related information. The webcast and presentation will be archived on our website following the event.

A replay of the conference will be available from Thursday, October 27 at 6 p.m. EDT until midnight on Thursday, November 10, 2005 by calling 416-640-1917 or 1-877-289-8525 (toll free within North America) and entering the passcode 21054243 followed by the # sign.

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