Sun Life Financial Inc.

Sun Life Financial Inc.

March 29, 2005 14:49 ET

Media Advisory: Sun Life Financial Inc. President and COO, C. James Prieur to speak at National Bank Financial 2005 Canadian Financial Services Conference


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: SUN LIFE FINANCIAL INC.

TSX, NYSE SYMBOL: SLF

MARCH 29, 2005 - 14:49 ET

Media Advisory: Sun Life Financial Inc. President and
COO, C. James Prieur to speak at National Bank
Financial 2005 Canadian Financial Services Conference

TORONTO, ONTARIO--(CCNMatthews - March 29, 2005) - Sun Life Financial
Inc. (TSX:SLF)(NYSE:SLF) -



Date: Tuesday, March 30, 2005
Time: 1:40 p.m. (EST)
Hosted by: National Bank Financial
Where: Centre Mont-Royal, Montreal


Mr. Prieur will reflect on the significant achievements in 2004,
including increases in Return on Equity and Earnings Per Share, and
highlight the goals for further improvement in these metrics in 2005. He
will provide an update on important operating initiatives in wholesale
distribution in Canada and in variable annuities in the United States
intended to enhance Sun Life Financial's competitive position. Mr.
Prieur will also discuss Sun Life Financial's fast growing Asian
businesses.

To listen to the speech via live audio webcast and to view the
presentation slides, please visit our website and click on the Executive
Presentation link from the homepage 10 minutes prior to the start of the
presentation. A link to the host website, where you can access the
webcast and download required software, will be provided along with
links to related information. The webcast and presentation will be
archived on our website following the event.

Sun Life Financial

Sun Life Financial is a leading international financial services
organization providing a diverse range of wealth accumulation and
protection products and services to individuals and corporate customers.
Tracing its roots back to 1865, Sun Life Financial and its partners
today have operations in key markets worldwide, including Canada, the
United States, the United Kingdom, Hong Kong, the Philippines, Japan,
Indonesia, India, China and Bermuda. As of December 31, 2004, the Sun
Life Financial group of companies had total assets under management of
$360 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    Sun Life Financial Inc.
    Media Relations Contact: Susan Jantzi
    Manager, Media Relations
    (519) 888-3160
    susan.jantzi@sunlife.com
    or
    Sun Life Financial Inc.
    Investor Relations Contact: Tom Reid
    VP, Investor Relations
    (416) 204-8163
    thomas.reid@sunlife.com