Association du marketing relationnel

Association du marketing relationnel
Segma Recherche (Unimarketing)

Segma Recherche (Unimarketing)

June 12, 2008 09:28 ET

Media Advisory/The AMR Raises a Red Flag: Quebec Study on Relationship Marketing and the Management of Personal Information to Be Released

MONTREAL, QUEBEC--(Marketwire - June 12, 2008) - According to a new survey by Segma Recherche (Unimarketing) conducted on behalf of the AMR (Association du marketing relationnel), the majority of Quebec companies do not have the knowledge required to adequately practice relationship marketing, nor protect the confidentiality of personal information. The results of this study will be unveiled on Wednesday, June 18th, at 10:30 a.m. by Bianca Barbucci, President of the AMR, and Raynald Harvey, President of Segma Recherche (Unimarketing).

What: Presentation of results, question period

Where: Club Saint-James, 1145 Union Avenue, Montreal

When: Wednesday, April 18th, 2008
10:30 a.m.

Participants: Bianca Barbucci, President, AMR
Raynald Harvey, President, Segma Recherche (Unimarketing)

Privacy issue specialists from the Canadian Marketing Association (CMA) will also be on hand to answer questions.

Please contact Michelle Sullivan at 514-995-4015 to confirm your participation.

About relationship marketing:

The AMR defines relationship marketing as the sum of individual, interactive and durable contact points between a company and its target audiences. This relationship is initiated by a direct communication with a customer from a brand, product or service, and aims at establishing an interaction, and ultimately loyalty, through measurable exchanges based on trust and mutual respect.

About the AMR (Association du marketing relationnel):

A not-for-profit organisation, the AMR's mission is to promote relationship marketing and contribute to the development, evolution and promotion of its industry across all of its channels. The AMR's leadership is founded on three decades of active presence on the Quebec scene. The Association numbers nearly 2,000 professionals whose collective and comprehensive marketing expertise gives the AMR a pivotal position and key perspective on media integration in Quebec. The AMR is affiliated with the Canadian Marketing Association (CMA) and facilitates dynamic exchanges between interactive marketing's users, creators, management teams and suppliers. For further information, visit

About Segma Recherche (Unimarketing):

Segma Recherche (UniMarketing) specializes in the study, survey and strategy of direct marketing. Founded in 1996, Segma Recherche (UniMarketing) has 12 years of solid experience in the realisation of quantitative and qualitative research studies. It conducts public opinion polls for all Groupe Gesca media properties, including La Presse (Montreal), Le Soleil (Quebec), Le Droit (Ottawa), etc. Segma Recherche operates two call centres, located in Saguenay and Montreal (UniMarketel and KlienTel), whose primary mandates are for the Quebec, Canadian and American markets.

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