The Baby Show

The Baby Show
baby parka

baby parka

March 27, 2015 06:00 ET

Media Advisory: The Baby Show and Baby Parka™ Team Up in the Pursuit of a GUINNESS WORLD RECORDS® Title

Clicking into the GUINNESS WORLD RECORDS®

Media Alert - Photo / Interview Opportunity

TORONTO, ONTARIO--(Marketwired - March 27, 2015) - Today Friday, March 27th, between the hours of 11:30am and 12:30pm, vehicles will be ushered into the Direct Energy Centre in the first ever attempt to attain the GUINNESS WORLD RECORDS® title for the largest one-time car seat installation.

This event, hosted by The Baby Show and baby parka™ is poignantly named Click for Car Seat Safety and will help kick off The Baby Show on Friday, March 27th at the Direct Energy Centre. The Baby Show itself opens its doors on March 28th and 29th.

Who: The Baby Show and baby parka™ are working together to set a GUINNESS WORLD RECORDS® for the largest one-time car seat installation.
What: GUINNESS WORLD RECORDS® for the largest one-time car seat installation. This will take place between 11:30am-12:30pm, with a minimum of 250 car seat installations, more than 150 vehicles, 25 professional car seat installers and an estimated 150 families. This first event of its kind is on track to put Toronto on the GUINNESS WORLD RECORDS® Map.
Where: The Baby Show at the Direct Energy Centre. 100 Princess Blvd.
When: Friday, March 27th, between the hours of 11:30am and 12:30pm
Why: Results from safety checks across Canada reveal that between 70-80% of child car seats inspected are installed incorrectly. Hosting a GUINNESS WORLD RECORDS® record attempt is a unique way to raise the necessary awareness on the importance of proper car seat installation and safety.

About The Baby Show:

Hestia International Inc., founders of The Baby Show, has been in the parenting industry for 10+ years. As publisher of Oh Baby! Magazine - a free digest-sized pregnancy and early parenting magazine distributed across Canada, its goal is to educate new and expectant parents through print media, online, social media and the consumer show platform.

About baby parka™:

baby parka™ designs and manufactures a full line of weather protection products in Canada. It specializes in keeping babies and toddlers warm in their car seats, carriers and strollers. Their products save parents time, reduce stress and are more comfortable than snowsuits.

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