Cheri Milaney

Cheri Milaney

March 17, 2009 11:10 ET

Media Advisory: The Beauty Ideal is Broken on the Fashion Runway

Cheri Milaney Showcases Viola on Real Women of Diverse Sizes, Ages, and Backgrounds at LG Fashion Week

TORONTO, ONTARIO--(Marketwire - March 17, 2009) -

Editors Note: Two photos are included with this press release.

Cheri Milaney, a Vancouver-based fashion designer is presenting her inaugural collection at LG Fashion Week this Wednesday, March 18 at 4:00 p.m., on The Runway, the Tents, Toronto Nathan Phillips Square. In showcasing her entire fall / winter 2009 collection, Viola, on real women who are non-professional models, the designer is making history by using diverse women of all ages, sizes, and backgrounds for the first time ever on the fashion runway at fashion weeks globally. The collection celebrates Cheri Milaney's 10th anniversary and the women who inspire her daily for they dare to be themselves.

Viola in Italian means the colour purple, which is stunning on all skin types. In Cheri Milaney's words, "Each piece in Viola reflects my passion to create designs that are flattering to women and are a joy for them to wear whether they are a size 2 or 16. This is why I have named the collection Viola. It also evokes the music from an instrument associated with the sensual curves of a woman." Ontario's Yunior Lopez, a 20 year old violist, of the Annex Quartet, will perform at the show.

Cheri Milaney enlisted Ben Barry, a leader in scouting and training real models and the author of Fashioning Reality, and partnered with the Look Good Feel Better program to help her realize her career dream of showcasing her designs on real women of diverse age, size and ethnicity. The twenty-two real women, all are non-professional models, have a story to tell. They represent mothers, artists, teachers, business entrepreneurs, and cancer survivors, who are true role models modeling in Cheri Milaney's show to encourage all women to be themselves. With only three training sessions, these women are ready and poised to walk the fashion runway like real professional models.

Journalists interested in booking interviews with the real women participating in Cheri Milaney's Viola, with the designer or other contributors to the project, may contact Northcott Communications at 905-274-1620. This ground-breaking project has been made possible thanks to its title sponsor Olds College and other sponsors including Marketwire, Parkhurst, Rita Tesolin, Silks and Town Shoes, to name a few.

To view the accompanying photos, please visit the following links:

http://www.marketwire.com/library/20090317-jacket800.jpg

http://www.marketwire.com/library/20090317-MODEL800.jpg

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