March 22, 2006 08:00 ET

Media Advisory: The Budget Wars-Where the Dollars are Going

TORONTO, ONTARIO--(CCNMatthews - March 22, 2006) -

A view from the frontlines where marketers are using non-traditional weapons in their ongoing battle for consumer mindshare with surprising results.

Non-traditional marketing strategies used to be passed off as being ineffective due to their inability to be measured - but that was yesterday.

Today's marketers are flocking to non-traditional tactics to build their brands and engage with customers in remarkably creative ways and achieving measurable results.

Join us at one of the hottest spots in town to network with leading marketers on Thursday March 23.

Hear war stories from our front-line panel of marketing experts as they share their experiences in the areas of snack foods, beverages, financial services and the auto sectors, to name just a few.

Gain insights into where today's marketing dollars are flowing -- and why -- as our panelists debate and share the virtues of promotion, in-store, buzz, sponsorship, PR, interactive and holistic media.

Finally, learn why today's marketers must be fearless when it comes to non-traditional sources of marketing communications - or risk eventual disconnection with customers and prospects.

Our Panel

Debbie King, Executive Vice President, COO, ZenithOptimedia

Matthew Diamond, Partner and Managing Director, BIG ideas Group, Capital C Communications

Chris Lang, President, Lang Marketing Network

Rosie Gentile, Vice President Client Services, henderson bas

Julie Rusciolelli, President, Maverick PR

Moderator: Jim Warrington, President, Fantail Communications

Contact Jim at 416-363-4914 or to arrange an interview with one of our panelists.

To register, please call 647-393-9649 or email or fax 416.962.9149.

Date: Thursday, March 23, 2006

Time: 11:30 AM to 2:00 PM
(lunch served, session starts at 12:00 p.m. sharp)

Location: Verity Club (
111-D Queen Street East (Queen & Church area)
Toronto Room

Members of the media are invited free of charge - with a maximum of two individuals per publication.

PRICE: Media - see above. Non-members: $75. Members $45. Students $26.75 for non-members and $16.05 for student members. (GST included in all prices.)


AMA Toronto is a leading professional association that promotes marketing leadership and provides ongoing career development, networking and knowledge-sharing opportunities through its Toronto Chapter. Its activities centre on monthly roundtable seminars that support an entrepreneurial spirit and encourage passionate debate on emerging trends, evolving practices, and new theories.

The AMA (TORONTO) has been an affiliate of the American Marketing Association since 1946. The AMA is a leading international non-profit association of marketing professionals, and has over 38,000 members worldwide.

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