October 19, 2010 11:21 ET

Media Advisory: The World Is a Stage as Chevrolet Launches the All-New Cruze Compact Sedan in Toronto's Yonge-Dundas Square

TORONTO, ONTARIO--(Marketwire - Oct. 19, 2010) -

Attn: City Desks, Assignment Editors and Newsdesks

Canadians love their compact cars, so the all-new 2011 Cruze is a key launch vehicle for Chevrolet in Canada. Starting at just $14,995, the Chevrolet Cruze aims to change what customers have come to expect in a compact car and will make its debut atop a giant half globe at Yonge-Dundas Square on Monday, October 25. The globe represents the 60 countries where the Cruze is already a sales success, with over 6 million kilometres of customer durability testing on six continents.

In addition to a variety of entertainment, visitors to the free, all-access Chevrolet Cruze exhibit will have the opportunity to interact with key features that no other car in its class can offer, including a unique demonstration showing the Cruze's 10 standard airbags, top-quality infotainment, (including USB connections), and a chance to compare other comfort and safety features which are ideally suited to help the 2 million drivers who face the daily challenges of driving around Toronto.

What:       Chevrolet Cruze Toronto launch
When:       Monday, October 25, 10:00 a.m. – 8:00 p.m.
Where:       Yonge-Dundas Square
        South-East corner of Yonge St. and Dundas St., Toronto
Interviewees:       - Matt Crossley, Director, Canadian Engineering
        - General public
      General public exploring the new Chevrolet Cruze for the first time
      A new Chevrolet Cruze sitting atop a giant half-dome earth, with interactive displays inside the dome featuring:
            o   Demonstration of the Cruze's ten airbags slowly inflating
            o   In-car karaoke competition
            o   DJ
            o   Interior comfort comparison display
            o   World-inspired busker acts including jugglers, magicians, musicians

Can't make it out? Photos and b-roll will be available by the afternoon of October 25 at Please do not hesitate to contact us with any specific shot and interview requests.

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