May 20, 2008 08:00 ET

Media Advisory: do Men Need to Know?

Come find out for yourself at the official launch party of

TORONTO, ONTARIO--(Marketwire - May 20, 2008) -

ATTENTION: Lifestyle/Entertainment/Assignment Desk


WHAT: Be one of the first to cast your eyes on the much-anticipated as we celebrate with the official launch party
at the Brant House, on Wednesday May 21st.

With a nod to the 'good old boys' club, what would a party be
without sophisticated cocktails, upscale hors d'oeuvres and the
not-to-be missed sexy TORO women hosting a 'Men's Favourite Things
Raffle'. Who knows - you may get lucky!

WHY: TORO, the award-winning men's magazine, will be reborn as an
online and interactive site offering even more of what men need
to know in this new multi-media format which includes original
video columns, animation, and even a webisode (TORO TV)., co-founded by Chris Bratty and William
Morassutti, stays true to the same playfully provocative wit of
the former print magazine and showcases a diverse range of topics,
including sports, style, drinks, cars, gadgets, gear and, of
course, women.

WHEN: Wednesday, May 21, 2008
6:30 - 9:30 PM
7:30 PM Launch Presentation

WHO: - William Morassutti, Executive Producer,
- Steve Ricci, Executive Chef, Windsor Arms Hotel and Food
- Samantha Tagik, Miss Universe, Canada
- Natalie Brown, CBC "Sophie"
- Woodhands, Toronto Indie band, 1st band featured on's Garage Band
- TORO women, hosting a 'Men's Favourite Things Raffle'

WHERE: Brant House
At Brant St. (between Spadina and Bathurst)
522 King Street West
Toronto, ON

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