MADD Canada

June 12, 2017 11:30 ET

Media Advisory: Victim Joins MADD Canada to Debut New Student Program in Oakville

MADD Canada's School Assembly Program educates students about the consequences of impaired driving

OAKVILLE, ON--(Marketwired - June 12, 2017) - Gladys Grimmond believes that reaching youth is the key to making real change in the fight to end impaired driving, and she is sharing her own deeply personal story to help young people understand the risks of mixing alcohol, drugs and driving.

"If we can affect change in our youth, we win half the battle," Ms. Grimmond says.

Ms. Grimmond has been tragically affected by impaired driving. She tells her story in MADD Canada's new School Assembly Program, The Pact. It is the latest in a series of education programs which MADD Canada produces to educate youth. The programs combine a fictional story which presents students with realistic and familiar scenarios, and a series of testimonials from real life victims of impaired driving.

In a powerful interview in the new film, Ms. Grimmond shares the heartbreaking loss of her daughter Carol, who was killed by an impaired driver in Oakville in 2012. Carol and her twin brother Colin were returning home from their grandfather's birthday celebration when they were hit by a car travelling the wrong way on Highway 407. Colin was injured. Carol died in the hospital.

Ms. Grimmond joins MADD Canada this Wednesday in Oakville for the premiere screening of the new film. Media are welcome to attend.

Date:Wednesday, June 14, 2017 at 3 p.m. (Doors open at 2:30 p.m.)
Location:Silvercity Oakville - 3531 Wyecroft Rd, Oakville, Ontario
Guests:Guests will include Ms. Grimmond, members of the cast and crew, MADD Canada
representatives, program sponsors, and members of local police, fire departments and EMS.

The Pact tells the story of Zoe, who is at a new school and struggling to fit in. After skipping class and landing in detention, she meets James, Charli, Nisha and Will. When they invite her to a party, Zoe is happy that she is finally making friends. At the party, Zoe and James really hit it off. Nisha has too much to drink and accepts a ride from Charli, but she's concerned about how Zoe is getting home. Zoe has a car, but she's been drinking too and knows she shouldn't drive. James offers to drive Zoe home. Even though James has been smoking pot, Zoe convinces Charli it's okay because he didn't have anything to drink. As James drives Zoe home, she realizes he is not okay to drive. But she is also fearful of ruining her new friendship, so she says nothing. When the car crashes, the group of friends suffer a terrible tragedy that no one ever anticipated. They vow to build something from the devastating event, and form a special pact.

The Pact debuts at schools in September. Seven School Outreach Field Representatives from MADD Canada will visit schools around the country to present the program and talk to young people about the dangers of mixing alcohol and/or drugs with driving. Over the course of the school year, approximately 1 million students will see the program.

For more information, or to check out a clip from The Pact, please visit

Contact Information

  • To RSVP for the event or to arrange an interview with a MADD Canada spokesperson, contact:

    Deb Kelly
    MADD Canada Communications Manager
    905-829-8805, ext. 240