Toronto Hydro Corporation

Toronto Hydro Corporation

December 18, 2006 11:40 ET

Media Advisory-White Ribbon Campaign, Toronto Hydro Corporation and the Elementary Teachers of Toronto Bring Young Boys Together to Work Towards a Future with No Violence Against Women

TORONTO, ONTARIO--(CCNMatthews - Dec. 18, 2006) - In unique partnership between the White Ribbon Campaign (WRC), Toronto Hydro Corporation, and the Status of Women Committee of The Elementary Teachers of Toronto (ETT), 75 Grade 7 & 8 boys will come together to learn about ending violence against women.

This half day conference will educate and inspire via interactive workshops on topics ranging from gender stereotyping in the media, and positive and negative messages in music. The main objective of the conference will enable the boys to understand what strength means, and learn what they can do to create a future with no violence against women.

"At the White Ribbon Campaign, we know it is critical to reach young boys with the tools and resources to challenge stereotypes around male violence. Without the amazing and progressive corporate support of Toronto Hydro, and the dedication to these issues of the Elementary Teachers Toronto, it would be very difficult for us to reach this group of young boys," according to Todd Minerson, Executive Director of the White Ribbon Campaign.

Blair Peberdy, Vice President, Marketing, Communications & Public Affairs says, "Toronto Hydro Corporation is pleased to support The White Ribbon Campaign and to be a founding sponsor of the Equitable Schools Program. We look forward to working with The White Ribbon Campaign on this new initiative and growing this program in our schools year after year."

"The Elementary Teachers of Toronto, Status of Women Committee is providing an opportunity for young boys to come together and begin to understand the inequities that exist in their classrooms and in society. As educators we recognize that it is important for young boys to understand how society can influence their perception and how they interact with others. This conference is an important step in achieving gender equity and in building positive relationships," said Sonia Ellis, Executive Officer for ETT.

The White Ribbon symbolizes a man's pledge to never commit, condone, or remain silent about violence against women. The White Ribbon Campaign is the world's largest effort by men to end men's violence against women. Started by a handful of men in Canada in 1991 on the second anniversary of the Montreal Massacre, there are now White Ribbon Campaigns in over 50 countries around the world. What began as an annual awareness week is now a year-round effort focusing on education and awareness, and challenging men around their role in ending violence against women.

Media are invited to cover the conference, and opening remarks will take place between 9:00am and 9:30am, Tuesday December 19th, OISE (252 Bloor Street West), University of Toronto.

Contact Information

  • White Ribbon Campaign
    Todd Minerson
    Executive Director
    w: (416) 920-6684
    c: (416) 892-1479
    Toronto Hydro Corporation
    Paul Reesor
    Communications Consultant
    w: (416) 542-3043
    c: (416) 903-0181
    Elementary Teachers of Toronto
    Sonia Ellis
    Executive Officer, Status of Women Committee
    w: (416) 393-9930