Bridgestone Firestone Canada Inc.

Bridgestone Firestone Canada Inc.

October 21, 2008 12:07 ET

Media Advisory: Winter Storm Driving Tips From Bridgestone Firestone Canada, Inc.

Experts help you navigate Canada's winter roads

TORONTO, ONTARIO--(Marketwire - Oct. 21, 2008) -

WHAT: This winter, Bridgestone Firestone Canada, Inc has experts that
can help explain how to meet the challenges of driving in winter

- What is the difference between an all-season tire and a
designated winter tire?
- The advantages of using designated winter tires
- Driving tips for snow, ice and rain.
- Do I have an adequate emergency kit in my car?
- Safety tips
- How to stop on snow and ice and handle a spin.
- What to do if you suddenly find yourself driving in a storm.

WHO: Bridgestone Winter Driving School director Mark Cox is available
for interviews to discuss safe driving techniques and helpful
hints for getting through the tough Canadian winters.

WHY: Winter storms can hit any time and the best way to be ready for the
rough Canadian roads is to prepare your vehicle for the snow and ice.
Winter tires are an important part of "winterizing" your vehicle in
Canada and there are several things you should keep in mind before
getting behind the wheel this time of year.

HOW: To arrange interviews with Mark, or for a detailed Bridgestone Winter
Driving Tip Sheet emailed to you please contact John Lindo at
647-893-1741 or

To discover additional winter driving tips, be sure to visit the Bridgestone Blizzak Chill Zone at

The Bridgestone Blizzak, the "Official Tire of Winter™" is available at Bridgestone Firestone retailers across Canada.

Contact Information