Great Canadian Shoreline Cleanup

Great Canadian Shoreline Cleanup

September 17, 2014 14:12 ET

Media Advisory: World's Largest Volunteer Shoreline Cleanup Comes to Halifax

Halifax residents to tackle shoreline litter for the Great Canadian Shoreline Cleanup on September 20

HALIFAX, NOVA SCOTIA--(Marketwired - Sept. 17, 2014) - Every September, tens of thousands of Canadians gather to clean their local shorelines during the annual Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited. A conservation initiative of the Vancouver Aquarium and WWF, Shoreline Cleanup is the largest direct-action environmental project in Canada.

To kick off Canada's cleanup week as part of the annual International Coastal Cleanup, a public event will be held at Black Rock Beach, Point Pleasant Park in Halifax on Saturday, September 20. This cleanup will be one of many events held across the country in various communities to help keep Canada's lakes, rivers, streams and oceans clean and healthy.

Every piece of trash volunteers find will be tracked and included in an annual index of global marine debris to be released in 2015. Last year, nearly 650,000 people from around the world picked up more than 12 million pounds of trash along 13,000 miles of coastline.

To date, over 35,000 Canadians have already registered to clean over 1,114 locations across Canada - but the need for more site coordinators and volunteers to register is still great. This year's Shoreline Cleanup runs the entire months of September and October. Residents can learn more or register at

If you are a member of media interested in attending this cleanup, or interviewing a spokesperson, please contact us.

Where Point Pleasant Park (Halifax, Nova Scotia)
• Located on a rocky 75-hectare (185 acre) promontory jutting into the Atlantic Ocean at the eastern end of the Halifax peninsula
• Registration at grass area across from Black Rock Beach by the parking lot
When Saturday, September 20, 2014
Time 10:00 a.m. Registration opens
10:20 a.m. Opening remarks
10:40 a.m. Cleanup begins
12:00 p.m. Lunch
12:30 p.m.
1:00 p.m.
Closing remarks,results,prizes and lunch
Event ends
Who Chris Chaplin, Communications Specialist, WWF-Canada
Mark Boudreau, Director, Corporate Affairs, Loblaw Companies Limited

The Great Canadian Shoreline Cleanup is grateful for the support of its presenting sponsor Loblaw Companies Limited. In Atlantic Canada, 28 Atlantic Superstore locations have organized cleanups in their communities.

About the Great Canadian Shoreline Cleanup

The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, is one of the largest direct action conservation programs in Canada. A conservation initiative of the Vancouver Aquarium and WWF, the Shoreline Cleanup aims to promote understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through cleanups.

About the Vancouver Aquarium

The Vancouver Aquarium is a non-profit society dedicated to the conservation of aquatic life.

About WWF

WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive.

About Loblaw Companies Limited

Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust.

Photos available upon request.

Contact Information