Great Canadian Shoreline Cleanup

Great Canadian Shoreline Cleanup

September 17, 2014 14:20 ET

Media Advisory: World's Largest Volunteer Shoreline Cleanup Comes to Montreal

Montreal residents to tackle shoreline litter for the Great Canadian Shoreline Cleanup on September 20

MONTREAL, QUÉBEC--(Marketwired - Sept. 17, 2014) - Every September, tens of thousands of Canadians gather to clean their local shorelines during the annual Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited. A conservation initiative of the Vancouver Aquarium and WWF, Shoreline Cleanup is the largest direct-action environmental project in Canada.

To celebrate Canada's contribution to the annual International Coastal Cleanup, a public event will be held at Arthur-Therrien parc, on the shoreline of Verdun borough (Montreal) on Saturday, September 20. This cleanup will be one of many events held across the country in various communities to help keep Canada's lakes, rivers, streams and oceans clean and healthy.

Every piece of trash volunteers find will be tracked and included in an annual index of global marine debris to be released in 2015. Last year, nearly 650,000 people from around the world picked up more than 5.4 million kilograms of trash along 20,921 kilometres of coastline. In Canada alone, 58,500 people signed up to clean 3,035 kilometres of shorelines removing more than 99,000 kilogram of litter.

To date, over 35,000 Canadians have already registered to clean over 1,114 locations across Canada - but the need for more site coordinators and volunteers to register is still great. This year's Shoreline Cleanup runs the entire months of September and October. Residents can learn more or register at www.ShorelineCleanup.ca.

Where Parc Arthur-Therrien, Verdun, Montreal
3750 boulevard Gaétan-Laberge, East of Verdun Auditorium.
By car - a dozen parking spaces are available next to the chalet, and some other spaces are available at the Verdun Auditorium

By mass transit - walkable distance from De l'Église Metro station
When Saturday, September 20, 2014
Time 9:30 a.m. Registration opens
10:00 am Cleanup begins
12:15 p.m. Cleanup ends
12:30 p.m. Lunch
1:00 p.m. Announcing results and prizes
14:00 pm Event ends
Who
Marie-Claude Lemieux, Director for Quebec, WWF-Canada
Pierre-L'Heureux, Verdun Borough Council

The Great Canadian Shoreline Cleanup is grateful for the support of its sponsors, including Loblaw Companies Limited as the presenting sponsor.

About the Great Canadian Shoreline Cleanup

The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, is one of the largest direct action conservation programs in Canada. A conservation initiative of the Vancouver Aquarium and WWF, the Shoreline Cleanup aims to promote understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through cleanups. www.ShorelineCleanup.ca

About the Vancouver Aquarium

The Vancouver Aquarium is a non-profit society dedicated to the conservation of aquatic life. www.vanaqua.org

About WWF

WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. www.wwf.ca

About Loblaw Companies Limited

Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. www.loblaw.ca

Contact Information

  • To attend the Shoreline Cleanup or for an interview with
    Marie-Claude Lemieux, Director for Québec, WWF-Canada,
    please contact:
    Brigitte Filiatrault - Zeno Group
    514-521-8216
    brigitte@bfrp.ca

    For an interview with Loblaw Companies limited:
    Loblaw Companies limited
    514 383-8800 ext. 646157
    pr@loblaw.ca