Great Canadian Shoreline Cleanup

Great Canadian Shoreline Cleanup

September 17, 2014 14:18 ET

Media Advisory: World's Largest Volunteer Shoreline Cleanup Comes to Toronto

Toronto residents to tackle shoreline litter for the Great Canadian Shoreline Cleanup on September 20

TORONTO, ONTARIO--(Marketwired - Sept. 17, 2014) - Every September, tens of thousands of Canadians gather to clean their local shorelines during the annual Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited. A conservation initiative of the Vancouver Aquarium and WWF, Shoreline Cleanup is the largest direct-action environmental project in Canada.

To celebrate Canada's contribution to the annual International Coastal Cleanup, a public event will be held at Woodbine Beach in Toronto on Saturday, September 20. This cleanup will be one of many events held across the country in various communities to help keep Canada's lakes, rivers, streams and oceans clean and healthy.

Every piece of trash volunteers find will be tracked and included in an annual index of global marine debris to be released in 2015. Last year, nearly 650,000 people from around the world picked up more than 5.4 million kilograms of trash along 20,921 kilometres of coastline. In Canada alone, 58,500 people signed up to clean 3,035 kilometres of shorelines removing more than 99,000 kilogram of litter.

To date, over 35,000 Canadians have already registered to clean over 1,114 locations across Canada - but the need for more site coordinators and volunteers to register is still great. This year's Shoreline Cleanup runs the entire months of September and October. Residents can learn more or register at

If you are a member of media interested in attending this cleanup, or interviewing a spokesperson, please contact us.

Where Woodbine Beach (Toronto, Ontario)
Located on Lake Ontario, between Coxwell and Woodbine Ave
By car - vehicles can access Woodbine Beach Park from Lakeshore Boulevard East, just east of Coxwell Avenue. Parking is available off Lakeshore at Northern Dancer Blvd
By mass transit - take the Queen 501 Streetcar or the Bloor/Danforth subway line and exit at Woodbine Ave. Then take the Woodbine 92 bus South. The park is only a few minutes walking distance south from the bus stop
When Saturday, September 20, 2014
Time 10:00 a.m. Registration opens and cleanup begins
12:15 p.m. Closing remarks, results and prizes
12:30 p.m. Lunch
1:00 p.m. Event ends
Who Susan Debreceni, Program Manager, Great Canadian Shoreline Cleanup, Vancouver Aquarium
David Miller, President and CEO, WWF-Canada
Sonya Fiorini, Senior Director, Corporate Social Responsibility, Loblaw Companies Limited
Tom Marinelli, Acting President & CEO, Ontario Lottery and Gaming Corporation

The Great Canadian Shoreline Cleanup is grateful for the support of its sponsors, including Loblaw Companies Limited as the presenting sponsor and Ontario Lottery and Gaming Corporation, Ontario provincial sponsor.

About the Great Canadian Shoreline Cleanup

The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, is one of the largest direct action conservation programs in Canada. A conservation initiative of the Vancouver Aquarium and WWF, the Shoreline Cleanup aims to promote understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through cleanups.

About the Vancouver Aquarium

The Vancouver Aquarium is a non-profit society dedicated to the conservation of aquatic life.

About WWF

WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive.

About Loblaw Companies Limited

Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust.

Photos available upon request.

Contact Information