February 01, 2013 12:20 ET

Media Advisory: WWF's Gran-squad helps Canadians remember to bundle up for National Sweater Day on February 7

TORONTO, ONTARIO--(Marketwire - Feb. 1, 2013) - In anticipation of WWF's National Sweater Day on February 7, presented by Loblaw Companies Limited, a group of granny recruits will be making calls to remind Canadians to turn down the heat and put on their sweaters, in an effort to garner nationwide support for the campaign.


  • WWF's spokesgranny Gladys and her call centre entourage
  • Josh Laughren, WWF's Director of Climate and Energy
  • Rosanna D'Alessandro, Corporate Social Responsibility, Loblaw Companies Limited



  • This sweater-clad group of grannies will be making calls on behalf of WWF to remind Canadians to dig up their favourite sweater and turn down the heat to participate in National Sweater Day on February 7
  • Gladys and friends - in wonderfully woolly sweaters - will also offer moral support for participants facing challenges in their pursuit of an itch-free pullover


  • 10-11 a.m., Tuesday, February 5, 2013

WWF's National Sweater Day calls on Canadians to turn down their thermostats at home and work and put on a sweater, to show their support for the energy conservation. If all Canadians lowered their thermostats by just 2 degrees Celsius this winter, it would reduce greenhouse gas emissions by about 4 megatons - equivalent to a shutting down a 600 mega watt coal-fired power station.

For more information about National Sweater Day and how to get involved, please visit www.sweaterday.com or www.facebook.com/wwfcanada.

About WWF

WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. www.wwf.ca

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