February 01, 2013 12:20 ET
TORONTO, ONTARIO--(Marketwire - Feb. 1, 2013) - In anticipation of WWF's National Sweater Day on February 7, presented by Loblaw Companies Limited, a group of granny recruits will be making calls to remind Canadians to turn down the heat and put on their sweaters, in an effort to garner nationwide support for the campaign.
WWF's National Sweater Day calls on Canadians to turn down their thermostats at home and work and put on a sweater, to show their support for the energy conservation. If all Canadians lowered their thermostats by just 2 degrees Celsius this winter, it would reduce greenhouse gas emissions by about 4 megatons - equivalent to a shutting down a 600 mega watt coal-fired power station.
For more information about National Sweater Day and how to get involved, please visit www.sweaterday.com or www.facebook.com/wwfcanada.
WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. www.wwf.ca
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