Yellow Pages

Yellow Pages

October 14, 2014 13:57 ET

Media Advisory: Yellow Pages Launches 2014 Edition of Shop The Neighbourhood™ in Support of Local Businesses in Toronto

TORONTO, ONTARIO--(Marketwired - Oct. 14, 2014) -

What: The launch of the 2014 edition of Shop The Neighbourhood™, a free initiative of Yellow Pages dedicated to promoting local shopping and support for small businesses.

Join local Business Improvement Areas (BIA), business owners, and government representatives as we share successes from last year's event and kick off the 2014 campaign.

There will be an opportunity for interviews including:

  • Julien Billot, President and CEO, Yellow Pages
  • John Kiru, Executive Director Toronto Association of Business Improvement Areas (TABIA)
  • Ellen Timms, President of Ontario Business Improvement Area Association (OBIAA) and General Manager, Port Credit BIA
  • Allan O'Dette, President and CEO Ontario Chamber of Commerce (OCC)
  • Dan Bishop, Co-Owner Scriveners Men's Apparel

Where: CN Tower - Horizons Restaurant, 301 Front St W.

When: Monday, October 20, 2014

11:00am -1:00pm

Why: Expanding on the success of last year's campaign, Shop The Neighbourhood takes place this year on Saturday, November 29. The event encourages Canadians to support their local neighbourhood businesses by making a local purchase. This year, Shop The Neighbourhood will expand to include Montreal, Vancouver Calgary and Ottawa, in addition to Toronto.

Specifically sandwiched between Black Friday and Cyber Monday, one of the busiest shopping weekends of the year, the event is served as a reminder to Canadians that their dollars have a greater impact in their communities when spent locally.

For more on Shop The Neighbourhood, which represents the ongoing commitment of Yellow Pages to helping build healthy, thriving neighbourhoods, visit or watch the video of the 2013 event here.

About Shop The Neighbourhood™

Shop The Neighbourhood is a Yellow Pages initiative to encourage local shopping and support for small businesses. Taking place during the busiest shopping season of the year, Shop The Neighbourhood raises awareness of the large-scale push from retailers both online and across the border which moves dollars away from the small businesses which directly impacts the health of our neighbourhoods and our communities. On Saturday, November 29, people will be encouraged to make a local purchase in support of businesses across the Greater Toronto Area and take advantage of exclusive event day deals and savings at local businesses, hosted both online and on the Yellow Pages and ShopWise mobile apps.


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