Yellow Pages

Yellow Pages

October 14, 2014 14:25 ET

Media Advisory: Yellow Pages Launches 2014 Edition of Shop The Neighbourhood™ in Support of Local Businesses in Vancouver

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Oct. 14, 2014) -

What: The launch of Shop The Neighbourhood™, a free initiative of Yellow Pages dedicated to promoting local shopping and support for small businesses.

Join local Business Improvement Areas (BIA), business owners, and government representatives as we kick off the first edition of the Shop The Neighbourhood campaign in Vancouver.

There will be an opportunity for interviews including:

  • Julien Billot, President and CEO, Yellow Pages
  • Maureen Healey, President Business Improvement Areas of British Columbia (BIABC)

Where: Empire Landmark Hotel - Cloud 9 Revolving Restaurant, 1400 Robson St.

When: Thursday, October 23, 2014

12:00pm -2:00pm

Why: Expanding on the success of last year's movement, Shop The Neighbourhood takes place on Saturday, November 29, 2014 and encourages Canadians to support their local neighbourhood businesses by making a local purchase.

After a successful event in Toronto in 2013, this year's Shop The Neighbourhood will include awareness campaigns in Vancouver, Calgary, Montreal, Toronto, and Ottawa.

Specifically sandwiched between Black Friday and Cyber Monday, one of the busiest shopping weekends of the year, the event is a reminder to Canadians that their dollars have a greater impact in their communities when spent locally.

For more on Shop The Neighbourhood, which represents the ongoing commitment of Yellow Pages to helping build healthy, thriving neighbourhoods, visit www.shoptheneighbourhood.ca or watch the video of the 2013 event here.

About Shop The Neighbourhood™

Shop The Neighbourhood is a Yellow Pages initiative to encourage local shopping and support for small businesses. Taking place during the busiest shopping season of the year, Shop The Neighbourhood raises awareness of the large-scale push from retailers both online and across the border which moves dollars away from the small businesses which directly impacts the health of our neighbourhoods and our communities. On Saturday, November 29, people will be encouraged to make a local purchase in support of businesses across Vancouver and the surrounding areas and take advantage of exclusive event day deals and savings at local businesses, hosted both online and on the Yellow Pages and ShopWise mobile apps.

www.facebook.com/shoptheneighbourhood

https://twitter.com/ShopTheHood_ca

#shopthehood

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