Yellow Pages

Yellow Pages

October 14, 2014 15:55 ET

Media Advisory: Yellow Pages Launches 2014 Edition of Shop The Neighbourhood™ in Support of Local Businesses in Calgary

CALGARY, ALBERTA--(Marketwired - Oct. 14, 2014) -

What: The launch of Shop The Neighbourhood™, a free initiative of Yellow Pages dedicated to promoting local shopping and support for small businesses.

Join local Business Revitalization Zones (BRZ), business owners, and government representatives as we kick off the first edition of the Shop The Neighbourhood campaign in Calgary.

There will be an opportunity for interviews including:

  • Julien Billot, President and CEO, Yellow Pages
  • Bruce Graham, President and CEO, Calgary Economic Development
  • Adam Legge, President and CEO Calgary Chamber of Commerce
  • Annie MacInnis, Chair, Calgary's Business Revitalization Zones

Where: Calgary Tower - SKY 360 Restaurant, 101 9 Ave SW

When: Friday, October 24, 2014

11:00am -1:00pm

Why: Expanding on the success of last year's movement, Shop The Neighbourhood takes place on Saturday, November 29, 2014 and encourages Canadians to support their local neighbourhood businesses by making a local purchase.

After a successful event in Toronto in 2013, this year's Shop The Neighbourhood will include awareness campaigns in Calgary, Vancouver, Montreal, Toronto, and Ottawa.

Specifically sandwiched between Black Friday and Cyber Monday, one of the busiest shopping weekends of the year, the event is a reminder to Canadians that their dollars have a greater impact in their communities when spent locally.

For more on Shop The Neighbourhood, which represents the ongoing commitment of Yellow Pages to helping build healthy, thriving neighbourhoods, visit or watch the video of the 2013 event here.

About Shop The Neighbourhood™

Shop The Neighbourhood is a Yellow Pages initiative to encourage local shopping and support for small businesses. Taking place during the busiest shopping season of the year, Shop The Neighbourhood raises awareness of the large-scale push from retailers both online and across the border which moves dollars away from the small businesses which directly impacts the health of our neighbourhoods and our communities. On Saturday, November 29, people will be encouraged to make a local purchase in support of businesses across Calgary and the surrounding areas and take advantage of exclusive event day deals and savings at local businesses, hosted both online and on the Yellow Pages and ShopWise mobile apps.


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