High Road Communications

High Road Communications

December 03, 2007 09:21 ET

Media Alert: Anti-Counterfeiting Conference: The Real Cost of Counterfeiting

TORONTO, ONTARIO--(Marketwire - Dec. 3, 2007) -

Attention: Toronto Assignment Desk Editors and Photo Editors

The number of product recalls in Canada skyrocketed in 2006 according to a recent report from the National Quality Institute. Many have taken place in recent months, including children's toys, dog food and medications. The good news is that these recalls suggest that Health Canada's legislation in Canada is working. But what about counterfeit goods? Who will protect consumers from poor and sometime dangerous product quality - unfortunately it is the case of buyer beware.

Counterfeiters aren't concerned with the quality of a product or the safety of consumers and they are getting better and better at emulating the real thing. One Ontario Mom, Amanda Barr, unknowingly purchased pirated software from a local computer store and was surprised at how difficult it was to spot the fake from the real thing.

You are invited to attend the 12th Annual Kestenberg Siegal Lipkus Anti Counterfeiting Conference and an on-the record media roundtable followed by pre-arranged one-on-one interviews.

During the conference, a panel of experts from the United States and Canada, including the United States Consul General John R. Nay; the Hon. Roy Cullen, Etobicoke North; RCMP Superintendent Ken Hansen; Michael Hilliard, Microsoft Canada; Vice President, General Counsel & Corporate Secretary, R.J. Falconi, CSA Group Canadian Standards Association; Consumer, Amanda Barr and host of this year’s Anti-Counterfeiting Conference and IP Lawyer, Lorne Lipkus will discuss:

- How product quality is controlled and enforced in Canada

- The scope of intellectual property crime and dangerous goods being sold in Canada, and the economic and safety risks

- Current counterfeiting legislation in Canada and how the U.S. and Canada are working together to protect the borders from counterfeit shipments

-The challenge Canadians are facing when shopping for goods and how to ensure they are buying genuine goods

Where: Holiday Inn Hotel and Suites
7095 Woodbine Avenue (off Steeles)
Markham, Ontario
L3R 1A7

When: Tuesday, December 4, 2007
9:00 a.m. - Conference opening remarks (optional for press)
10:00 a.m. - The Real Cost of Counterfeiting Roundtable begins
(Beaufort East Room)
One on one interviews to follow

Contact Information

  • To RSVP or for more information, please contact:
    High Road Communications
    Najat Mahammed
    Direct: (416) 644-2240
    Email: nmahammed@highroad.com
    High Road Communications
    Lisa Libin
    Direct: (416) 644-2237
    Email: llibin@highroad.com