SOURCE: Arc Worldwide

April 17, 2007 01:00 ET

MEDIA ALERT: April 18th Future of Web Design Conference in London

CHICAGO, IL -- (MARKET WIRE) -- April 17, 2007 --

ATTN: Reporters covering interactive marketing William Rosen, chief creative officer of Arc Worldwide/North America, to speak at Carson Systems' Future of Web Design Conference ( in London April 18, 2007

Reporters: Please plan to attend the Future of Web Design Conference in London. Arc Worldwide's William (Bill) Rosen and other web design experts will present on the future of web design. This is a critical conference for anyone covering digital marketing and consumer behavior.


"Maximizing Consumer Engagement Online"

As marketers invest more heavily in the digital channel, they need to make sure that their web designs will engage consumers. Indeed, design can have a major impact on a site's ability to deliver on business objectives.

Bill's presentation will address the following questions:

--  How can marketers build websites
    to reflect the wants, needs and
    behaviors of their audience?
--  How do you stand out in a sea of
    other campaigns, media and
    information? What will make your work different?
--  How do factors like age group, geographic location and wealth of your
    audience affect your design?
In particular, Bill will speak on web design work for: Behr paint (Home Depot's house brand), Cadillac gaming and Project Gotham Racing 3 (PGR3), and VERB YELLOWBALL for the Center for Disease Control and Prevention.


Bill Rosen, chief creative officer, Arc
Worldwide/North America will speak at:
Carson Systems' Future of Web
Design Conference
April 18, 11:25 a.m. - 12:05 p.m.
Kensington Conference Centre
The Town Hall, Horton Street
Bill is available for interviews at the show and afterward in person, by
email or by phone.
For interviews contact:
Sally O'Dowd, Arc Worldwide
Office: (001) 312.220.5232
Mobile: (001) 773.458.3740
About Arc Worldwide

Arc Worldwide, a Publicis Groupe company and Leo Burnett Worldwide's marketing services partner, changes consumer behavior and drives transactions by delivering multisensory campaigns that cross numerous channels: interactive, promotional, retail and database direct marketing. Since its founding in 2004, the company has won 300 marketing awards around the world and been heralded as a "pioneer on the frontier of marketing" for its ability to engage consumers through new mediums. All Arc campaigns create a "value exchange," an interaction of mutual value for the marketer and consumer with the goal of leading the consumer down the path to purchase.

Contact Information

  • For interviews contact:
    Sally O'Dowd
    Arc Worldwide
    Office: (001) 312.220.5232
    Mobile: (001) 773.458.3740