October 21, 2008 09:16 ET

Media Alert: Ben Mulroney and Bilaal Rajan, National UNICEF Ambassadors, Launch Trick-or-Treat for UNICEF Campaign at Toronto's George Webster Elementary School

TORONTO, ONTARIO--(Marketwire - Oct. 21, 2008) -

Attention: Assignment/News/Education Editors:

What: On Tuesday, October 21, 2008, hundreds of Toronto school children
from George Webster Elementary School will be treated to a visit by
National UNICEF Ambassadors Ben Mulroney and 12-year-old Bilaal
Rajan, to kick-off the 2008 Trick-or-Treat for UNICEF campaign in
the Greater Toronto Area.

Mulroney and Rajan will rally the students with motivational
personal stories of their trips to Malawi where they witnessed the
work being done by UNICEF through funds raised during Trick-or-Treat
for UNICEF. Children in the Halloween decorated gymnasium will also
learn about and touch a "school-in-the-box" which is filled with the
necessary materials to keep children safe and in school. Materials
include melting resistant pencils, school supplies, bed nets, water
purifiers and sports equipment.

Who: Ben Mulroney, host of CTV's Canadian Idol and eTalk (bio available)
12-year-old Bilaal Rajan, UNICEF Canada National Child Ambassador
and author of the new book Making Change (bio available) Cathy
Memah, Manager, Ontario Community Partnerships and Events George
Webster Elementary School Representative Hundreds of school children
aged 5 to 11.

When: 10 a.m., Tuesday, October 21, 2008

Where: 2 Cedarcrest Blvd. (West of Victoria Park Ave., North of Danforth
Ave. and South of St. Claire Ave. East)

Contact Information

  • UNICEF Canada
    Kathleen Powderley
    (416) 699-5665 or Cell: (416) 803-5597