SOURCE: Cake Financial

September 17, 2007 12:03 ET

Media Alert: Cake Financial Gives Consumers a New Way to Invest

SAN FRANCISCO, CA--(Marketwire - September 17, 2007) - TechCrunch -- Cake Financial Corporation today announced a new, free online financial service that changes the way individual investors can track and make decisions about their investments. Cake lets investors securely gain insights from the power of actual investment portfolios and makes it easy to follow the trades of top-performing individual investors and, trusted family and friends. The service helps investors turn the "wisdom of crowds" into trusted, contextual investment guidance. Cake Financial was one of only 40 companies invited to launch its new service at the inaugural TechCrunch40 Conference in San Francisco. The company will be officially unveiled at 3:45 p.m. today.

About Cake Financial

Headquartered in San Francisco, Cake Financial Corporation is a free online investment service that makes it easy for its members to follow the portfolios and trades of top-performing investors and trusted family and friends. Only Cake lets investors securely gain insights from the power of actual portfolios and trades of fellow members, providing unprecedented transparency while respecting members' privacy. Cake Financial is backed by Alsop Louie Partners and a number of angel investors including Ron Conway and Baseline Ventures. For more information, visit www.cakefinancial.com.

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