SOURCE: Continuum


September 08, 2011 12:12 ET

Media Alert: Continuum to Discuss Healthcare Design at Mayo Clinic's Annual Transform Conference

BOSTON, MA--(Marketwire - Sep 8, 2011) -

Vice President of Program Development for Continuum, Augusta Meill, together with Strategist for the Service Design Group Gianna Marzilli Ericson, will focus on "The Limits of Patient Centricity: Why Patients Aren't Consumers" as part of the "Inspiring Health" track at next week's Mayo Clinic Transform 2011 conference.

The provocative conversation hinges on the fact that patients aren't consumers, and treating them as such has detrimental effects on outcomes.

Mayo Clinic -- the world's largest and first integrated nonprofit medical practice -- hosts the multidisciplinary event, which focuses on the innovation and design of solutions that can transform the experience and delivery of healthcare.

The "Inspiring Health" panel discussion takes place on Tuesday, September 13th from 1:15 - 3:00 p.m. CT.

Mayo Civic Center, Rochester, Minnesota

Continuum, a global design and innovation consultancy, creates products, services and experiences that work for people and for the businesses that serve them. Based on in-depth consumer research, rigorous analysis of clients' business challenges, and inspired creativity, Continuum uncovers opportunities for innovation and makes them real. Since 1983, Continuum has worked with companies worldwide, including American Express, Amplifon, BBVA, Herman Miller, Procter & Gamble, PepsiCo, Samsung, Sprint and Staples. Continuum has offices in Boston, Los Angeles, Milan, Seoul and Shanghai.

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    Tier One Partners
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