SOURCE: Covario, Inc.

Covario, Inc.

July 18, 2011 11:15 ET

Media Alert: Covario's Harrison Magun to Address "Search and the New Retargeting" on Panel at OMMA Behavioral

SAN FRANCISCO, CA--(Marketwire - Jul 18, 2011) -

Who:
Harrison Magun, senior vice president of paid media and analytics at Covario, Inc.,
one of the nation's largest independent search marketing firms, will be speaking July 20 on an OMMA Behavioral panel "Search and the New Retargeting," along with four other distinguished speakers. Magun will be joined by subject matter experts from Havas Digital, Resolution Media, Magnetic, and Simpli.fi.

What:
OMMA Behavioral Panel "Search and the New Retargeting" --
Magun and his fellow panelists will address how, by combining the targeting precision of search with the inventory and creative breadth of display, retargeting consumers off of search is an attractive way for SEM (search engine marketing) to extend its reach and efficiency. Savvy marketers understand search retargeting can lead to display efforts that can customize creative according to keyword combinations, touching consumers at the moment they are most engaged with a brand while delivering keen insights about search strategy effectiveness. Magun is a thought leader on this subject, having addressed the benefits of leveraging search and display in a recent eMarketer profile.

Magun says when we think about behavioral marketing, we think about consumer intent, and search engine marketing is the original intent-driven marketing. As part of this notion, the concept of "paid social" represents a major opportunity in behavioral marketing strategies. Magun believes the output of many behavioral campaigns can be analyzed further to learn more about how consumers behave, and that those insights can have a significant impact on overall brand strategy.

The panel will address how this multi-disciplinary approach to integrated digital marketing works best.

When:
Wednesday, July 20, 11:30 a.m. PDT

Where:
JW Marriott, San Francisco, Union Square, 500 Post Street
(corner of Post and Mason)

Contact Information

  • Contact:
    Rick Clancy
    Sr. Director, Public Relations
    858-397-1500, ext. 1643 office
    rclancy@covario.com